We exhibited at the Lifesavers Conference in San Antonio, Texas. The annual Lifesavers National Conference on Highway Safety Priorities is the largest gathering of highway safety professionals in the United States. It brings together a unique combination of public health and safety professionals, researchers, advocates, practitioners and students committed to sharing best practices, research, and policy initiatives that are proven to work.
We had a great time sharing stories, tips and experiences with everyone visiting. Safety behind the wheel is our priority and resqme, Inc. is committed to make the road safer. Together, we can save more lives!
Special thanks to our partners at KidsAndCars, a non-profit organization formed to protect children in and around motor vehicles. You can donate to then when buying a Kids & Cars resqme car escape tool here.
Last week, we received a touching rescue story from Eli Beer, the President of United Hatzalah. This non-profit medical service organization is doing an fantastic job at providing the fastest medical first response in Israel.
“Recently, a grandmother accidently locked her baby grandson in the car, with the keys still inside. The little boy was screaming and crying, and his grandmother was frantic with worry. Your partner in lifesaving Yishai Solomon of Jerusalem immediately responded to the call. Police on scene were awaiting firefighters to arrive and extract the child. Having responded to many similar situations, Yishai grabbed his United Hatzalah resqme tool, designed especially to break car windows. Shattering the window opposite the child, the resourceful medic managed to safely break in to the vehicle and open the door. He extricated the baby, checked him over and handed him to the anxious grandmother. Thanks to Yishai’s quick response, the baby was safe and out of harm’s way!”
Resqme is proud to work with United Hatzalah (their name means ‘united rescue’). Seeing a natural alliance between the goal of the organization and the resqme, Inc’s mission, it was clear to the president of resqme, Inc, Laurent Colasse, that resqme, Inc. needed to contribute to their efforts. Accordingly, he first sent 2400 resqme tools to United Hatzalah to equip their volunteers, back in 2013. He later offered 1500 more units during their big fundraising event taking place in New York.
“Every single volunteer in Israel has one with them at all times and it has been used on many occasions to rescue people.” Eli Beer
Since time is key when it comes to saving lives, the resqme tool is the perfect tool for the job! Seven lives were saved with the use of the resqme tool! Eli Beer says: “We have already saved many people using your tool. Thank you so much for this, it is really wonderful. Every single volunteer in Israel has one with them at all times and it has been used on many occasions to rescue people. Thank you for partnering with United Hatzalah to save lives in Israel!”
About United Hatzalah
United Hatzalah of Israel is the largest independent, non-profit, fully volunteer Emergency Medical Service organization that provides the fastest and free emergency medical first response throughout Israel. United Hatzalah’s service is available to all people regardless of race, religion, or national origin. United Hatzalah has more than 3,500 volunteers around the country, available around the clock – 24 hours a day, 7 days a week, 365 days a year. With the help of their unique GPS technology and their iconic ambucycles, their average response time is less than 3 minutes across the country and 90 seconds in metropolitan areas. Their mission is to arrive at the scene of medical emergencies as soon as possible and provide the patient with professional and appropriate medical aid until an ambulance arrives, resulting in many more lives saved.
More info about United Hatzalah here: https://israelrescue.org/
Cesar was born in Iguala in the state of Guerrero, Mexico. At 20 years of age, after working on his family’s land, he decided he could do a better job of helping them by being employed in the United States. Accordingly he came to Santa Barbara and started working for resqme, Inc. in 1999. This makes him our longest standing employee!
Cesar is responsible for preparing orders for shipment, and a lot has changed since he was hired! When he started, there were only two safety products on sale and three people working for the company. Now, we offer many products, and have many more people in the company! Seeing the company and the line of products develop has been deeply rewarding to him and he enjoys the variety of his responsibilities. He says: “You are always active! From prepping to wrapping and making sure that every step is correctly fulfilled.” As a committed employee who values our product, customer satisfaction is important to him.
Have a glimpse at Cesar’s prepping skills!
Fun fact: he met the president of the company, Laurent Colasse, on a soccer field! They were team buddies. When he is off work, Cesar loves to play soccer and spend time with his family and friends.
Get to know more about the whole resqme team here.
Do you know what to do in an emergency situation? Do you know what you would do if someone grabbed you or if your safety was in danger? A lot of people think about these questions on a daily basis, especially women, but don’t have a lot of answers to.
Even though the world can be a scary place at times, you can’t live your life in fear. Situational awareness promotes ways to identify, process and comprehend the world around you and help you determine the best way to react to emergency situations. The following is a self-defense guide to situational awareness:
Situational awareness relies on your observations. When you’re walking down the street, you should keep your head up (not buried in your phone) so you can see who and what are around you. Notice buildings, doorways, side streets, people walking by, what people are doing and everything else around you. A great way to practice being observant is to people watch. Take some time to sit on a bench and watch people as they walk by. Notice what they’re doing, who they’re with and what their behavior is like. You also should use all five sense, not just your eyes. Listen to what people are saying and the sounds around you. Pay attention to odd smells or if something doesn’t feel right.
Trust Your Feelings
Sometimes your brain can get in the way of situational awareness. You may be trying to absorb too many details or you may have something else on your mind that distracts you from the situation at hand. However, you often can feel when something is wrong before your brain has the chance to process the information. Pay attention to these feelings. If you feel afraid or nervous, stop what you’re doing to think about why you’re experiencing those feelings. Turn your attention to what’s around you and get yourself to a safe place.
Have the Right Tools
Being aware of your surrounding is a huge first step to protecting yourself; however, you need to have the right tools to take the next steps. If you’re in a dangerous situation, one of the most effective ways to defend yourself is to change your location and put as much distance between you and the danger. Make sure you have a charged cellphone and an unlimited data plan so you can call 9-1-1 or have someone pick you up if you’re in trouble. If you’re nervous walking home by yourself, have a cellphone buddy that you can call to talk to until you reach your destination. You also should invest in protection equipment, such as pepper spray or a personal safety alarm. Our new defendme® personal safety alarm comes with a piercing 120 dB siren that can be heard up to 300 feet, which is the size of a football field. If you’re confronted by a stranger, you can use the alarm to alert others around you that you’re in danger and need help.
Know How to React
Situational awareness helps you know how to react in an emergency situation. For example, if you need to run away from a stranger, you would be aware of side streets, open stores or restaurants and other possible escape routes. You also can call for help immediately or change your location before anything happens. Situational awareness could even help you recognize an attacker’s weakness or ways to identify them later on. The more you notice, the more opportunities you have to react quickly and efficiently.
And even if it might look a little bit intimidating, getting into a martial art is a great idea. Learning self-defense is more than a simple exercise. Some martial arts styles are quite physically demanding and “hands on” than others, which means you’ll be training and sparring with an opponent right from the start. You can find some help to pick the best martial arts for you here. And as a high heels wearer, you might even be able to use your stilettos as self-defense tools!
Sara Parker for Social Monsters
About the author: Sara started her writing and editing career in the world of technology and gaming. She has written numerous articles about the tech world and knows more about the cloud than she ever thought she would. She’s an Android enthusiast and is always looking to learn about the next big thing in tech.
This April, 2017, Enrick Duval celebrated his 15th anniversary at resqme, Inc. Originally from Paris, Enrick moved to California in 2000 after he received a Master’s Degree in business. Since his arrival at resqme, Inc. Enrick has been part of the company’s many changes and important milestones which means he knows a lot about safety and our company’s main product, the resqme® car escape tool. We talked with Enrick to find out what’s behind the compact safety tool that has sold over 4 million items worldwide.
What’s your role in the company?
During my first 10 years at resqme, Inc., I was the Sales and Marketing Manager. 4 ½ years ago, the company went through a major shift in its business model and I was appointed as the Director of Operations. Among my tasks, I am in charge of the coordination of the inventory, production and distribution processes while ensuring the smooth day-to-day business operations. I also keep learning! For 2 years, I went through intensive training with the APICS organization and follow the CPIM program and more recently, I have started my Six Sigma training.
So you were there at the beginning!
Pretty much! Back in 2000, I was working as the Business Service Manager at the French American Chamber of Commerce in Los Angeles (FACCLA) and at the time, the President of resqme, Inc., Laurent Colasse, was one of the members. In 2001, Laurent Colasse was looking for someone to help develop and grow the sales department. So we met in Santa Barbara and had a lunch at his favorite pizza place! Laurent explained his project but at the time, I had other opportunities in Paris and in Dublin. But things didn’t work out as planned. During that time, I was still in contact with Laurent and when he offered me again the position, I didn’t let the opportunity pass. On April 2002, I moved to Santa Barbara and joined the team. It was meant to be!
Starting from scratch must be an incredible experience. Were you involved in the choice of the company’s name change, the logo, all of that?
Definitely and what a great experience that was! It’s hard to believe that 5 years ago the company was still called with its original name, Innovation Distributing Inc. Back then, we were doing business as NOV8., which stands for “innovate” and we had two main divisions: NOV8 Safety and NOV8 Promo.
Tell me more about the evolution of the company branding.
As the company grew, it was important for us to see how our brand could grow as well in the USA but also worldwide while reflecting our mission statement. The answer was right in front of our eyes and we decided to name the company after our best seller tool, the resqme®.
We worked on creating new designs for the logo. Even the spelling changed! We decided to put everything in lower case with a 3 branches cross. If you pay attention, the “me” is “safe” inside the cross. It was a major and a critical step in our development in getting a global brand. I think that if we would have kept our original company name, our business would have been totally different.
How would it be different?
Promoting a line of products with a company name easily identified and a powerful logo is key. Changing the company name to resqme, Inc. was a good move. Moreover, “resqme” tells a story that people can connect with. Most of our products includes the “me” that leads to consistency and create a sense of adhesion.
What do you like the most at resqme, Inc.?
It’s mainly about the fact that we are not only here to sell something. We have a mission and every day, we are doing our part to make life safer. Since the beginning, I personally feel a strong connection to the products and especially with the resqme® car escape tool and I am convinced that one day people will have the resqme attitude!
The resqme attitude?
Absolutely! Having a good attitude toward safety is key to be ready for the unexpected, don’t just wish for the best! I also think that it is important to increase awareness around you, especially towards your loved ones and friends.
Tell us more about the resqme car escape tool, since this is where it all started.
The resqme is a compact powerful car escape tool with the specific purpose of helping save lives. For me, it is not a gadget! So our goal is to offer a high quality tool with a main purpose. I don’t believe in all those 5-in-1 safety tools that will distract you from the main reason why everybody should have a safety tool like resqme.
I have noticed that a lot of fake copies come with whistles, flashlights or other functions that the resqme doesn’t have.
Yes, that’s correct and actually that’s a choice we made! Companies often like to offer more and more features to a product, so the consumers feel like having it is a good deal. It might be true for some products, but when it comes to safety, I personally think that you need to get the best possible tool that will do the “job” when you need it the most. My two main mottos are, “less is more” and “don’t gamble with your life”. We want to make a real change in the community and keep growing as a professional and reliable safety company.
What would be challenging then?
I would definitely say that it is to keep the integrity of the product, and making sure that nothing can interfere with its quality. It could be from the manufacturing process, the supply chain and all the way to when the people have the product on hand. Our end users MUST have the best experience possible with our products.
Being in the operations, you have to literally think about everything that happens before and after the sale: from the choice of the plastic, to the quality of the blade, the steel, everything. Thanks to my 10-year background in sales, I have a good idea what the sales department is trying to accomplish daily and what ultimately our clients are looking for. This does help a lot. There is no room for approximations, which fits my personality since I have a strict methodology. Voice of the customer is key, so we try to meet their needs as much as possible. We have been selling over half million units per year for the past 8 years: that’s over 4 million people with the resqme on hands. It is rewarding to know that these people are safer with our tool.
Can you think of anything you would do differently?
The team at resqme, Inc., is always coming with new concepts, new ideas and inevitably we end up with too many projects. I wish we had more time to do more for the community.
What makes working at resqme different than working somewhere else?
The company, resqme, Inc. is a very small entity, operating with 15 team members. Working here allows me and everyone else to express their visions and ideas. The resqme attitude, starts right here with all the people working at resqme, Inc. Also, working in Santa Barbara is a blessing! I love it here. As a French American person, I can see that Californians people are very open to other cultures, including food! I am a foodie and love to cook! Here I can find pretty much find everything that I like! Finally, being surrounded by beaches, the Sierra Nevada and beautiful National Parks, I really enjoy traveling with my family and taking photographs of the landscape.
Where do you see yourself in the next years?
I definitely see myself with resqme, Inc. and who knows, for another 15 years! We have some many projects. Like the launch of a new company in France called, resqme Europe, SAS. We are also diversifying and our new project is to soon launch in conjunction with our safety app called “SOS resqme”. This is new and we are all up for the challenge.
At resqme, Inc, we are always open to building partnerships to raise awareness about personal and road safety. Our vision reaches far beyond being a supplier of safety tools, and we are often asked to support Foundations with a similar cause. A noteworthy example is the Ashley Neufeld Memorial Fund which was created after 21-year old Ashley died because her car sunk in a lake.
Recently, we came across a segment on NBC News to honor a Foundation created in the memory of Matthew Salenieks, who died in a car that sank. We then contacted Jamie Fenster, who was very close to him and a Board Member of the Foundation. We feel compelled to share this story, by supporting a Foundation that promotes lifesaving tips and our resqme tool, and saves lives in danger.
On December, 19th 2015, Matthew Salenieks and his best friend David Dodds were driving home when they got into a car accident. They hit a tree as they were making a turn on a very narrow bridge over a watery canal. The car flipped upside down and landed in the water. The 24 and 25 year old young men both drowned in a 6-inches deep canal of mud and water.
How could two young men, who were in perfect physical condition, stay trapped in a sinking car and be unable to escape? This tragedy pushed Jamie and her daughter Emilee Fenster, two good friends of Matthew, to find answers. They started browsing the Internet, going through video after video. They came upon a story about the resqme® tool, a tool that allows you to escape from a sinking car by breaking a side window. “We noticed that a lot of people have supported and promoted the resqme products, like journalists and scientists. We thought we had to get them”.
Emilee, who was very close to Matt, decided to give away the tool to every driver at her high school: “it could save a life”, she said. But the funds were insufficient. So, a few months after buying her first resqme tool, she and Jamie decided to sell them and do the best they could with the income they got from their sales. “We decided to take the money that we made and put every penny into a Memorial Foundation”.
In honor of the young men, they then founded the non-profit Matthew Salenieks Memorial Foundation which supports high-school seniors who have financial needs in achieving their goal of becoming an engineer. It is a poignant way to keep the memory of Matt alive, since he was an engineer himself. “He was an amazing guy. We feel that we are honoring him the best as we can.”
So far, the Matthew Salenieks Memorial Foundation has given away its first $1500 scholarship and will give away the next one next year, thanks to some significant donations from friends and family members, and 125 resqme® tool sales. Jamie, Paul (Matt’s Dad) and Natasha (Matt’s sister) are Board Members of the Matthew Salenieks Memorial Foundation, and would like to increase the scholarship to $5000, reaching more schools in addition to Emilee’s high school, who will become a Board Member on her 18th birthday. When resqme, Inc. found out about their cause, they reached out to Jamie to support her, by providing the best price possible: “resqme has been very generous” she said. When asking “Why the resqme® tool?” Jamie answered: “The resqme® was the right product to try to raise awareness for people, especially here in Florida, since we have so many canals. Matt didn’t have a chance… We want to get the tool into everyone’s hands and cars so they can have a chance!”
If you want to support the Matthew Salenieks Memorial Foundation and help young people become tomorrow’s engineers, please email firstname.lastname@example.org.
Together, we can save more lives!
The statistics don’t lie. Teenage drivers are responsible for an inordinately high proportion of motor vehicle accidents in the United States. The latest data from the Centers for Disease Control (CDC) suggests that 15-24 year old drivers are responsible for about 30 percent of accidents, even though they represent only 14 percent of the overall population. That means they are almost twice as likely to be involved in an accident than other age groups.
It seems obvious that the most inexperienced group of drivers would account for the highest number of car crashes. While underestimating dangerous situations, following too closely and failing to account for inclement weather are some of the most common causes for accidents amongst teens, a lack of driving experience doesn’t tell the whole story.
Teenage drivers also make poor decisions before even starting the car. Here are three easily avoidable choices that every new driver needs to be aware of.
Failure to Inspect The Vehicle
Most young drivers share a car with parents or other siblings, which makes inspecting your vehicle before you drive even more important. Walk around the car and visually check the tire pressure lights. Driving-tests.org has acomplete checklist of external features that should be inspected before you drive. Once inside, pay special attention to side and rearview mirror adjustment. Every driver has a preference when it comes to mirror placement, and you should always assume that someone has repositioned the mirrors since the last time you drove the car. Pick a fixed object in your blindspot–like a telephone pole or a parked car–and adjust the mirror until this object comes into view. Failure to account for other cars in a blind spot is one of the most common causes of accidents among new drivers. Your mirrors are the first line of defense.
Too Many Passengers
For teenagers, the ability to drive is synonymous with freedom, and that freedom typically includes picking up and transporting a carload of friends to school or the mall. However, the chance of an accident increases with each additional teenage passenger, according to the CDC. Every passenger is an opportunity for distraction and young passengers are far less likely to respect a driver’s need to focus on the road. During the first six months of driving, parents should limit the number of passengers to one. It’s the perfect number for getting your teen acclimated to driving with a controlled amount of distraction without them being overwhelmed by a car full of immature teens.
No Seat Belt
Teen drivers may not have a lot of experience driving, but they do have a lot of experience riding in a motor vehicle and wearing a seat belt. That’s why it’s so strange that teenagers have the lowest rate of seatbelt use. The CDC reports that in 2013, only 55 percent of high school students reported that they always put on a seatbelt when riding in car. In general, teenagers are more likely to take short trips, which can give them a false sense of security about their own safety. Make sure your new driver knows that a seat belt is for every trip, not just high-speed interstate travel. You are just as likely to get in an accident driving down the street as you are driving across the country. They should also have a zero tolerance policy for passengers who won’t wear a seat belt. In reality, no one is too cool for a little safety.
“Hello. My name is Brad and I’m a volunteer firefighter/EMT for a rural area fire department in North Carolina. Several months ago, I saw the Resqme on YouTube and thought it was worth a buy. I attached it to my key ring and it has stayed there since. That is, until yesterday.
Our fire department got a call for a motor vehicle accident with a pin-in. I arrived on scene about 5 minutes later, geared up and went to work. The patient inside the car was in bad condition and trapped very badly. All 4 doors on the vehicle were jammed shut, preventing us from getting to the patient. As a few of the other firefighters braced the car, my lieutenant ordered me to bust the windows so that we could get to the patient inside. Knowing that time was of the essence, I started towards our fire truck to find a tool to break the glass when I remembered the Resqme on my key ring in my truck. I retrieved it and ran back to the wrecked vehicle where I used it to bust the windows we needed to gain access to the patient (without sending the end of a harmful tool inside the vehicle). Thus helping in our overall safety and extraction of the patient.
The Resqme proved itself invaluable yesterday as it helped us save valuable time and increase safety in extricating our patient. I will be buying several more in the near future for my gear as well will my fellow firefighters on the department.
Your tool really made a difference in my ability to do my job. I’m grateful. I’ll attach a few photos of me with my resqme.
Thanks again, Brad. “
Resqme, Inc is pleased to announce a very exciting up coming event. On Saturday, October 25, Sonia Colasse, our very own Social Media Consultant will be the co driver for Emme Hall in the Powder Puff race in Barstow CA. The women will start at 12:30 and race through off road conditions until 4:30. They will be dealing with rough terrain, flat tires, and high heats, all for a good cause.
In continuing our efforts to protect drivers and increase breast cancer awareness, resqme will be donating 150 pink resqme tools to the event. This is not the first time resqme has teamed up with Emme. We also proudly sponsored her and her car in the Gazelle Rally in Morocco back in March, 2014.
We are so excited to see their great performance this weekend and wish them both the best of luck and a safe trip!