A German in New York
We are thrilled to introduce Patricia, our international sales manager. Originally from Germany, she moved to New York ten years ago. “I got a scholarship for track and field. The university recruited me for running.” Because spots are in her DNA: “I started running when I was 18.” She was a semi-professional in Germany there and this tells a lot about her personality. She’s very energetic, and a funny person. Which is valuable when you work in sales because a good energy is key to a good communication and building trust: “I have developed great relationships with some of our customers.” Yes. you’ll often hear her talking about soccer games with some of them.
Within the past two years, Patricia has opened many doors. “I moved from NYC to Santa Barbara two years ago to work at resqme. Inc. My work is about maintaining our current business relationships with our existing customers and creating new business opportunities.” To do so, she’s often at tradeshows and makes cold calls on an everyday basis. Moving here also brought a new hobby to her life. She started training for Triathlons, which involves swimming, cycling, and running over various distances. “Mens sana in corpore sano” – “A healthy mind in a healthy body”, is her motto. “Triathlon helped me developed my skills and my awareness. It is tough. You have to deal with obstacles” she says. This meaningful relationship with sports brought more than a routine to her life. “During a race, you do not stop because it hurts. You keep going.” Just like you would do in life! She says that being able to set up goals, focus on them and get there has “so much in common with my job too.”
A product you can trust
What is it like to work for resqme, Inc.? Celebrating two years in the company, Patricia has become an ambassador for the product she believes in. Our car escape tool, the resqme, is carried by more than 4 million drivers worldwide: “the resqme car escape tool saves lives, we save lives with this product, it’s a gracious and amazing circle. The trust that people put into us is so rewarding. I feel that we have a life deal with everyone we sell the tool to.”
At resqme, we are building a community of people who care for each other.
At resqme, Inc., we like to say that we are more than just a company. It is also true with the people who buy our tools, who are more than just customers. We are all building a community of people who care for each other. This enthusiasm for our line of safety products also brings some challenges: “Because the product is so great, we are getting more and more interest and every customer is a priority in its own way.” As she focuses on the Business 2 Business relationships, Patricia also sees an increase of requests from promotional agencies or through bids. “With an imprint on it, the resqme is the right tool to promote safety values! We had orders from the NASA or UNICEF, it is so rewarding to see these big companies or agencies putting their logo on our tools!”
A worldwide future
What’s next for Pat? The opening of resqme Europe, located in France is something she’s looking forward to: “I’m very excited for the opening of our European sister company because it will make it so much easier for our European customers to get our tools!” She’s also looking forward to get there to meet our German partners. “Europe is very central, on a spatial and political scale. We have our part to play to increase everyone’s everyday safety there!” On a personal side, she is training for the Ironman Italy, trying to qualify for the World championship in Kona: “It takes most of my time!” When we look at the 140.6-mile journey that presents the ultimate test of body, mind and spirit, we understand why!
+ Patricia was recently interviewed on a local Santa Barbara TV channel. Watch her demonstrate our tool and go more in details about the mental relationship between sport and life in this video.
A true French girl, France was born in Vichy, France. At the age of 21, she decides to travel to perfect her English. Boston, New-York… so many dreamy destinations she got to see. She eventually set her mind on the sunny town of Santa Barbara, California. “It was a life call to me. This town is so peaceful and you feel safe and happy there.” With almost 300 sunny days per year, we understand why. And it goes without saying that her beloved grandmother used to watch a TV series named Santa Barbara. “A lot of French people know about Santa Barbara thanks to this show”, she laughs. After this American adventure, she went back to France to get her international business certification before settling down for good in Santa Barbara, where she got a diploma in Business and Marketing.
Her journey at resqme started 7 years ago, over a cup of tea with Laurent Colasse, the president of the company. “Back then, we were only three people working: Enrick, Cesar in the warehouse and Laurent. I started as Enrick’s assistant and quickly became the sales manager of the company.” She is now in a new position as the supply chain manager. “I am the physical link between the sales team and the clients. I make sure that everything goes well and smoothly, by informing, explaining and assisting the clients. I explain the prices, why it takes that much time, which packaging would suit the best their needs, and more.” This sense of responsibility suits her well. Seeing the company evolving is an everyday motivation for her: “We started with three employees and we’re now sixteen- with a real boost over these last two years. Being a part of the growth of the company is really stimulating.” Very sensitive to the graphic environment, she enjoys seeing the website and product packaging evolve and become modern.
Among many current projects, she’s excited about the opening of a new warehouse in Ventura, California and the launch of resqme Europe in France. “The new structure will allow a faster and better service to the European customers by providing shorter shipping times, as well as increasing inventory and product availability and avoiding custom duties. This is really exciting!”
Any challenges? “Of course, and this is also what makes everything that interesting. At resqme, we all come from very different places and have different cultures. Success is making it all work together. Luckily, we all get along very nicely here.” And to give her the extra boost during days spent behind the computer screen, France can count on her best frenemy, Mister Chocolate!
Cesar was born in Iguala in the state of Guerrero, Mexico. At 20 years of age, after working on his family’s land, he decided he could do a better job of helping them by being employed in the United States. Accordingly he came to Santa Barbara and started working for resqme, Inc. in 1999. This makes him our longest standing employee!
Cesar is responsible for preparing orders for shipment, and a lot has changed since he was hired! When he started, there were only two safety products on sale and three people working for the company. Now, we offer many products, and have many more people in the company! Seeing the company and the line of products develop has been deeply rewarding to him and he enjoys the variety of his responsibilities. He says: “You are always active! From prepping to wrapping and making sure that every step is correctly fulfilled.” As a committed employee who values our product, customer satisfaction is important to him.
Have a glimpse at Cesar’s prepping skills!
Fun fact: he met the president of the company, Laurent Colasse, on a soccer field! They were team buddies. When he is off work, Cesar loves to play soccer and spend time with his family and friends.
Get to know more about the whole resqme team here.
After many years of fundraising and hard work, the new Ashley Neufeld Softball Complex has opened, to honor Ashley’s life and her passion for softball. Thanks to the support of associations, local businesses, non-profit organizations and individuals in Brandon and the surrounding areas, the new softball complex includes four full-sized diamonds and four mini-diamonds for youth ages 4-12, a canteen, and washrooms. Over 500 people attended to celebrate its opening and honor Ashley, who is deeply loved and missed. The opening ceremony included a doubleheader featuring the Dickinson Blue Hawks versus the Mayville Comets.
Ashley’s parents Phil and Bev also constructed a granite memorial monument at the entry of the field in which a portion of Ashley’s ashes will remain. resqme, Inc.’s President Laurent Colasse promised them while he came and visited them in September 2015 that the resqme foundation will show its support for this project by donating the monument.
Eight years ago, Ashley Neufeld, 21, and two of her teammates, Kyrstin Gemar and Afton Williamson went on a late-night stargazing adventure in an SUV crashed into a farm pond in Stark County, North Dakota. Tragically, Ashley and her friends were unable to escape when the car became submerged in water and never returned from their adventure.
The Ashley Neufeld Memorial Fund, was originally founded by Ashley’s family members to make sure that no other parents will lose their child because of a drowning vehicle, so they thought the resqme® tool was a perfect fit for fundraising efforts because of its reliability and commitment to saving lives. Thus, the “Ashley tool” was born—a resqme® device bearing Ashley Neufeld’s name. Since the resqme foundation and the Ashley Neufeld Fund began their partnership, over 7,000 resqme® tools have been sold and over $520,000 has been raised in Ashley’s memory.
Most importantly, the Ashley Neufeld resqme® tool is saving lives and rapidly became the safety symbol for an entire community. The “Ashley resqme® Tool” has already been used in numerous incidents of vehicle entrapment in Ashley’s home of Province of Manitoba and has saved several lives.
We, at the resqme foundation, are grateful to help make a difference in others’ lives by making them safer on and off road. In honor of the eighth anniversary of Ashley’s tragic accident, we hope to continue to raise awareness about car safety and vehicle entrapment.
Find all the pictures of the event here.
More articles about the tragic event:
Lifesaving Testimonial: 16-yr-old driver flips car upside down into water and escapes using her resqme tool to break the window and crawl out!
Her father sent this testimonial to us: “I just wanted to thank you for making this product. Your glass breaker saved my 16 year old daughter today. She rolled her car into a brook and the car went down and if it wasn’t for this product she may have not been with us anymore. She quickly pulled it off her keychain and broke the side window and climbed out. Thank you”
With great pride and excitement, resqme, Inc. is once again sponsoring the brave Emme Hall and Sabrina Howells as they make their way across the harsh and unforgiving Moroccan desert in the Rallye Aicha des Gazelles – one of the toughest motorsport races in the world.
As team Indian Joans, #178, tackle this nine-day, off road rally through the Sahara, they’ll bring resqme tools with them – no doubt, a useful automotive safety device in case of their own auto emergency – but Hall and Howells will also be handing them out to fellow drivers. As in past races sponsored by resqme, the tools were a hit!
“resqme was also our title sponsor in 2014,” said Howells, navigator for team Indiana Joans. “We gave away over 100 [resqme] tools to the other Gazelle teams and the response was immediate. Everyone loved the idea…”
The Gazelle Rally is an all-female race but that doesn’t mean it’s for sissies. These fierce Gazelles from 30 countries – including US team #178, Indiana Jones – must navigate their vehicle to hidden checkpoints across the desert using just a compass and map.
GPS is not allowed and neither are cell phones. Anything can go wrong in the desert and the race is an ultimate test of willpower, spirit, skill and determination.
At times, teams will find their trucks stuck in the sand and it’s the teamwork and perseverance that keeps you going.
But it’s the relationships you forge on and off the road that cause these Gazelles to come back as changed women. Check out this awesome video by ESPN-W that tells all about the race, the champions and the most difficult opponent – the desert.
credit: Emme Hall
The competition is March 23-31 but technical verification begins March 18. Points are awarded for the shortest distance between checkpoints, not the fastest time. And the team that clocks the fewest kilometers is the winner. We’re rooting for Team Indiana Joans and their Land Rover Defender to own the lead.
You can follow the team and send messages of encouragement at http://www.rallyeaichadesgazelles.com/
Check out more photos and live coverage, too. We’ll be sure to keep you updated on Team 178 and their progress!
One of our resqme distributors in Cyprus has taken great strides to make safety a priority in his country. resqme Cyprus partnered with Reaction Cyprus, a local NGO for public and road safety, to promote auto safety across this beautiful island country in the Eastern Mediterranean .
Joining with other local organizations, resqme Cyprus visited victims of road accidents and low income families over the holiday season, spreading cheer and passing out Christmas presents with the help of DHL.
And now, to kick off the new year, resqme Cyprus will be releasing some short videos educating Cyprus drivers about driving in fog, snow, heavy rain, and on high mountain roads. Thanks to their team, Cyprus drivers are becoming safer every day – Keep up the great work!
Want to know more about our lifesaving tools?
By Laurent Colasse, founder and president of resqme, Inc.
As their memorial anniversary approaches, we at resqme, Inc. remember college softball athletes Ashley Neufeld, 21, and two of her teammates, Kyrstin Gemar and Afton Williamson, who went on a late-night stargazing adventure in their SUV, Nov. 1, 2009, only to crash into a farm pond in Stark County, North Dakota. Tragically, Ashley, her teammates and her dog were unable to escape when the car was submerged in water, cutting short the lives of these talented young women.
In the wake of Ashley’s fatal accident years ago, we partnered with the Neufeld family to raise funds with our resqme 2-in-1 keychain rescue tool. Over the years, the Neufeld’s have been a source of inspiration and strength and I had the pleasure of visiting them again on my recent trip to Canada.
I traveled the road west of Winnipeg to Brandon to visit the friends whose cause is very dear to my heart. Phil and Bev Neufeld are the surviving parents of Ashley Neufeld, who died in 2009, along with two friends when their SUV crashed into a farm pond in Stark County, North Dakota. Ashley was 21 and a student at North Dakota’s Dickinson State University. As I drove the long, flat road crossing a bunch of agricole fields from Winnipeg to the Neufeld’s in Brandon, Canada, I recalled our work with the Ashley Neufeld Memorial Fund – a cooperative effort with her parents to prevent tragedies like this from happening to other families. Resqme tools emblazoned with the logo of Ashley’s memorial fund have raised more than $50,000 for the Fund’s causes and helped save the lives of others in danger of vehicle entrapment.
I was greeted warmly by the Neufeld’s and their son, Jeff. Ashley was a gifted softball athlete, so we went to see the progress of the new softball field being constructed in Brandon in part through funds from resqme sales imprinted with Ashley’s name. This softball park will be named under Ashley Neufeld in memory of her love for this sport. After a fine dinner at Blu restaurant, whose owner has been particularly supportive of the Neufeld’s cause, we returned to their home where I visited Ashley’s bedroom – everything has remained the same as she left it years ago. Her room was beautifully decorated in green colors with dark blue stripes and it was full of pictures of herself playing softball for Dickinson State University. A black metal chest was sitting on the floor, and on top of it was a wood box with a picture of Ashley with her dog, Easton, engraved with the year she was born and the year she died. Inside the box remain her ashes until the softball field is completed.
Phil and Bev’s intentions are to erect a granite memorial at the entry to the field, in which a portion of Ashley’s ashes will rest. I offered to have the resqme foundation participate in this project by funding the cost of the monument. We chatted for a little while longer and I went to rest and reflect on an emotional day. The next morning, I was treated to Bev’s home-cooked breakfast and we visited Brandon’s sport outlet – this was the store where resqme tool sales in the community started in 2009 and continue today, selling to benefit the Ashley Neufeld Memorial Fund.
Returning to my sweet home in Santa Barbara I’m struck at how this trip has been an amazing experience full of intense emotions and I realize how fortunate I am to meet such wonderful people in a short period of time. They said that I have changed their life since they’ve known me, but equally, they have changed mine. And I am grateful to somehow help make a difference in others’ lives.
Witting by Tom Harkness
As written recently on the resqme blog the way we use phones has changed dramatically in just the past decade. Gone are the days of simply using it to talk with a friend or loved one. Now, we’re sending texts, picture messages, and emails all the time, with some of us doing so while driving. This is, as some of you surely know, an extremely dangerous activity with truly staggering statistics supporting the fact that drivers need to keep their eyes on the road—and off of their smartphones!
The Realities of Texting and Driving
If you are of the thought that too many people are texting/emailing and driving at the same time today, you’re not alone. According verizon wireless to, 89 percent of adults feel the same way and believe it should be outlawed. No surprise, then, that a majority of the United States—41 out of 50 states—has banned the practice. With good reason, as you are apparently 23 times more likely to get in an accident if you’re texting/emailing while driving. Why? Well, part of the reason is that, as Verizon notes, you end up driving blindly for (at least) 4.6 seconds. At 55 mph, you’ll have gone the length of a football field while sending that text—so don’t do it. Put the phone down and focus on driving, you (and everyone else on the road) will be thankful that you did.
There’s An App For That
Going without your phone while driving doesn’t mean you need to ignore or lose communication with your contacts. Verizon actually teamed up with the Safely company to provide a free smartphone app for Android users. The way it works is simple: the Safely Go app automatically responds to any calls or texts you receive, which allows your contacts to know you are driving at the moment. As a result, you’re still “in touch” but also focused on the much more important task at hand: driving with your full attention. You can download the app <a href=”https://play.google.com/store/apps/details?id=com.safely.go.driver.safety.
What Else Can Be Done
Despite everything you can do to keep yourself from causing a collision, there’s no accounting for the very real possibility of an accident still occurring. With that in mind, it’s important to be properly prepared for such an incident. By having a resqme device nearby, perhaps even on your keychain, you will always be ready for an accident where getting out of your vehicle seems almost impossible. As reported by CBC, this was a reality for a Saskatchewan mom who drove her SUV into a pond. She had reached back to give her young child a snack when the car travelled off the highway and into the water.
She and her husband were prepared for exactly this situation, though, and had researched how to escape drowning vehicles. This led her to acquiring a resqme device, which she used to smash the window and safely exit the vehicle with her family. The woman told CBC News: “One of the first things we did when we got home, was I wanted to buy one for all of my friends and family. So we called around the, city, and you’d be surprised, nobody even knew what we were talking about.”