Last week, we received a touching rescue story from Eli Beer, the President of United Hatzalah. This non-profit medical service organization is doing an fantastic job at providing the fastest medical first response in Israel.
“Recently, a grandmother accidently locked her baby grandson in the car, with the keys still inside. The little boy was screaming and crying, and his grandmother was frantic with worry. Your partner in lifesaving Yishai Solomon of Jerusalem immediately responded to the call. Police on scene were awaiting firefighters to arrive and extract the child. Having responded to many similar situations, Yishai grabbed his United Hatzalah resqme tool, designed especially to break car windows. Shattering the window opposite the child, the resourceful medic managed to safely break in to the vehicle and open the door. He extricated the baby, checked him over and handed him to the anxious grandmother. Thanks to Yishai’s quick response, the baby was safe and out of harm’s way!”
Resqme is proud to work with United Hatzalah (their name means ‘united rescue’). Seeing a natural alliance between the goal of the organization and the resqme, Inc’s mission, it was clear to the president of resqme, Inc, Laurent Colasse, that resqme, Inc. needed to contribute to their efforts. Accordingly, he first sent 2400 resqme tools to United Hatzalah to equip their volunteers, back in 2013. He later offered 1500 more units during their big fundraising event taking place in New York.
“Every single volunteer in Israel has one with them at all times and it has been used on many occasions to rescue people.” Eli Beer
Since time is key when it comes to saving lives, the resqme tool is the perfect tool for the job! Seven lives were saved with the use of the resqme tool! Eli Beer says: “We have already saved many people using your tool. Thank you so much for this, it is really wonderful. Every single volunteer in Israel has one with them at all times and it has been used on many occasions to rescue people. Thank you for partnering with United Hatzalah to save lives in Israel!”
About United Hatzalah
United Hatzalah of Israel is the largest independent, non-profit, fully volunteer Emergency Medical Service organization that provides the fastest and free emergency medical first response throughout Israel. United Hatzalah’s service is available to all people regardless of race, religion, or national origin. United Hatzalah has more than 3,500 volunteers around the country, available around the clock – 24 hours a day, 7 days a week, 365 days a year. With the help of their unique GPS technology and their iconic ambucycles, their average response time is less than 3 minutes across the country and 90 seconds in metropolitan areas. Their mission is to arrive at the scene of medical emergencies as soon as possible and provide the patient with professional and appropriate medical aid until an ambulance arrives, resulting in many more lives saved.
More info about United Hatzalah here: https://israelrescue.org/
Cesar was born in Iguala in the state of Guerrero, Mexico. At 20 years of age, after working on his family’s land, he decided he could do a better job of helping them by being employed in the United States. Accordingly he came to Santa Barbara and started working for resqme, Inc. in 1999. This makes him our longest standing employee!
Cesar is responsible for preparing orders for shipment, and a lot has changed since he was hired! When he started, there were only two safety products on sale and three people working for the company. Now, we offer many products, and have many more people in the company! Seeing the company and the line of products develop has been deeply rewarding to him and he enjoys the variety of his responsibilities. He says: “You are always active! From prepping to wrapping and making sure that every step is correctly fulfilled.” As a committed employee who values our product, customer satisfaction is important to him.
Have a glimpse at Cesar’s prepping skills!
Fun fact: he met the president of the company, Laurent Colasse, on a soccer field! They were team buddies. When he is off work, Cesar loves to play soccer and spend time with his family and friends.
Get to know more about the whole resqme team here.
Holiday celebrations are around the corner and it’s time to shop for our loved ones! Car lovers can be difficult to gift if you are not a race-pilot-in-the-making yourself. We’ve got you covered with this list of new, useful and fun gifts to help your family and friends keep their peace of mind behind the wheel.
Stay updated and organized
- Nowadays, we use our smartphone all the time, on and off road. You gave Mom a sweater last year. And Dad that TV he really needed. But now what? Keep your friends and family company on their commutes with audio books! A nice way to entertain them hour after hour and allow them to catch up with classics or new books. Get an audible gift card here!
- How about a dash cam? They can make recording what you see on the road so much more fun! Choose one with a wide-angle lens and high-definition video so your fellow motorist can share the journey on social media!
- An organizer can be helpful too! Staying organized – especially for busy parents – can be a struggle. Accordingly, a smart storage solution might be helpful. Whether it’s to keep your snacks put, baby’s toys and necessities handy, or keep your automotive essentials in check, an organizer is a great present for your not-so-organized friends.
- The resqme® is a car escape tool made in the USA and the original 2-in-1 emergency device that cuts jammed seatbelts and breaks car side windows. Powerful, yet small enough to be put on a keychain, it is a thoughtful gift for every driver. Spread safety awareness with this gift for life! A great stocking stuffer under $12, get the limited edition tools here.
- When you’re behind the wheel, eyes should be on the road, but this can lead to unexpected dangers behind the car. Every year, thousands of children are killed or seriously injured because a driver backing up didn’t see them. This $250 backup camera system allows drivers to see what’s behind their car at all times so that we can avoid these terrible accidents in the future.
- Do you know anyone who drives late at night or for many hours? The alertme® is a lifesaver electronic device to help prevent accidents caused by falling asleep behind the wheel. It is lightweight and about the size of a Bluetooth earpiece. It works by detecting when the user’s head nods while driving and emits a loud sound to wake the driver up. Get yours here for less than $10!
- A car is made for travel. So let’s go! Planning a successful road trip takes effort, and having the right gear along for the ride can make all the difference. For the adventurers out there, you might think about getting a cooler to bring yummy drinks along. As long as cars don’t feature a built-in fridge, a cooler is the best place to keep drinks cold and enjoy them at the top of the mountain when looking at a great view.
- For your fellow outdoors lovers, what about a sturdy camping tent that can be put on top of the car roof? Because winter landscapes are so worth it, these roof top tents will allow your friends and family to stay high above the cold ground. They also assemble in seconds, which allow more time around the campfire and less time fiddling with tent poles.
Stay stylish 💁
- Cruising in style is essential and here are some great additions to set you up! Decades have come and gone since fluffy dice air-fresheners were all the rage and a new one might just do the trick. Time to invest in something more creative like these $4 bacon slices ones. Even if you don’t own a car, the right bacon-obsessed individual will easily find use for this one. On this website, you can even customize the shape, scent and message of the air-freshener so it makes the perfect personalized gift!
After many years of fundraising and hard work, the new Ashley Neufeld Softball Complex has opened, to honor Ashley’s life and her passion for softball. Thanks to the support of associations, local businesses, non-profit organizations and individuals in Brandon and the surrounding areas, the new softball complex includes four full-sized diamonds and four mini-diamonds for youth ages 4-12, a canteen, and washrooms. Over 500 people attended to celebrate its opening and honor Ashley, who is deeply loved and missed. The opening ceremony included a doubleheader featuring the Dickinson Blue Hawks versus the Mayville Comets.
Ashley’s parents Phil and Bev also constructed a granite memorial monument at the entry of the field in which a portion of Ashley’s ashes will remain. resqme, Inc.’s President Laurent Colasse promised them while he came and visited them in September 2015 that the resqme foundation will show its support for this project by donating the monument.
Eight years ago, Ashley Neufeld, 21, and two of her teammates, Kyrstin Gemar and Afton Williamson went on a late-night stargazing adventure in an SUV crashed into a farm pond in Stark County, North Dakota. Tragically, Ashley and her friends were unable to escape when the car became submerged in water and never returned from their adventure.
The Ashley Neufeld Memorial Fund, was originally founded by Ashley’s family members to make sure that no other parents will lose their child because of a drowning vehicle, so they thought the resqme® tool was a perfect fit for fundraising efforts because of its reliability and commitment to saving lives. Thus, the “Ashley tool” was born—a resqme® device bearing Ashley Neufeld’s name. Since the resqme foundation and the Ashley Neufeld Fund began their partnership, over 7,000 resqme® tools have been sold and over $520,000 has been raised in Ashley’s memory.
Most importantly, the Ashley Neufeld resqme® tool is saving lives and rapidly became the safety symbol for an entire community. The “Ashley resqme® Tool” has already been used in numerous incidents of vehicle entrapment in Ashley’s home of Province of Manitoba and has saved several lives.
We, at the resqme foundation, are grateful to help make a difference in others’ lives by making them safer on and off road. In honor of the eighth anniversary of Ashley’s tragic accident, we hope to continue to raise awareness about car safety and vehicle entrapment.
Find all the pictures of the event here.
More articles about the tragic event:
This April, 2017, Enrick Duval celebrated his 15th anniversary at resqme, Inc. Originally from Paris, Enrick moved to California in 2000 after he received a Master’s Degree in business. Since his arrival at resqme, Inc. Enrick has been part of the company’s many changes and important milestones which means he knows a lot about safety and our company’s main product, the resqme® car escape tool. We talked with Enrick to find out what’s behind the compact safety tool that has sold over 4 million items worldwide.
What’s your role in the company?
During my first 10 years at resqme, Inc., I was the Sales and Marketing Manager. 4 ½ years ago, the company went through a major shift in its business model and I was appointed as the Director of Operations. Among my tasks, I am in charge of the coordination of the inventory, production and distribution processes while ensuring the smooth day-to-day business operations. I also keep learning! For 2 years, I went through intensive training with the APICS organization and follow the CPIM program and more recently, I have started my Six Sigma training.
So you were there at the beginning!
Pretty much! Back in 2000, I was working as the Business Service Manager at the French American Chamber of Commerce in Los Angeles (FACCLA) and at the time, the President of resqme, Inc., Laurent Colasse, was one of the members. In 2001, Laurent Colasse was looking for someone to help develop and grow the sales department. So we met in Santa Barbara and had a lunch at his favorite pizza place! Laurent explained his project but at the time, I had other opportunities in Paris and in Dublin. But things didn’t work out as planned. During that time, I was still in contact with Laurent and when he offered me again the position, I didn’t let the opportunity pass. On April 2002, I moved to Santa Barbara and joined the team. It was meant to be!
Starting from scratch must be an incredible experience. Were you involved in the choice of the company’s name change, the logo, all of that?
Definitely and what a great experience that was! It’s hard to believe that 5 years ago the company was still called with its original name, Innovation Distributing Inc. Back then, we were doing business as NOV8., which stands for “innovate” and we had two main divisions: NOV8 Safety and NOV8 Promo.
Tell me more about the evolution of the company branding.
As the company grew, it was important for us to see how our brand could grow as well in the USA but also worldwide while reflecting our mission statement. The answer was right in front of our eyes and we decided to name the company after our best seller tool, the resqme®.
We worked on creating new designs for the logo. Even the spelling changed! We decided to put everything in lower case with a 3 branches cross. If you pay attention, the “me” is “safe” inside the cross. It was a major and a critical step in our development in getting a global brand. I think that if we would have kept our original company name, our business would have been totally different.
How would it be different?
Promoting a line of products with a company name easily identified and a powerful logo is key. Changing the company name to resqme, Inc. was a good move. Moreover, “resqme” tells a story that people can connect with. Most of our products includes the “me” that leads to consistency and create a sense of adhesion.
What do you like the most at resqme, Inc.?
It’s mainly about the fact that we are not only here to sell something. We have a mission and every day, we are doing our part to make life safer. Since the beginning, I personally feel a strong connection to the products and especially with the resqme® car escape tool and I am convinced that one day people will have the resqme attitude!
The resqme attitude?
Absolutely! Having a good attitude toward safety is key to be ready for the unexpected, don’t just wish for the best! I also think that it is important to increase awareness around you, especially towards your loved ones and friends.
Tell us more about the resqme car escape tool, since this is where it all started.
The resqme is a compact powerful car escape tool with the specific purpose of helping save lives. For me, it is not a gadget! So our goal is to offer a high quality tool with a main purpose. I don’t believe in all those 5-in-1 safety tools that will distract you from the main reason why everybody should have a safety tool like resqme.
I have noticed that a lot of fake copies come with whistles, flashlights or other functions that the resqme doesn’t have.
Yes, that’s correct and actually that’s a choice we made! Companies often like to offer more and more features to a product, so the consumers feel like having it is a good deal. It might be true for some products, but when it comes to safety, I personally think that you need to get the best possible tool that will do the “job” when you need it the most. My two main mottos are, “less is more” and “don’t gamble with your life”. We want to make a real change in the community and keep growing as a professional and reliable safety company.
What would be challenging then?
I would definitely say that it is to keep the integrity of the product, and making sure that nothing can interfere with its quality. It could be from the manufacturing process, the supply chain and all the way to when the people have the product on hand. Our end users MUST have the best experience possible with our products.
Being in the operations, you have to literally think about everything that happens before and after the sale: from the choice of the plastic, to the quality of the blade, the steel, everything. Thanks to my 10-year background in sales, I have a good idea what the sales department is trying to accomplish daily and what ultimately our clients are looking for. This does help a lot. There is no room for approximations, which fits my personality since I have a strict methodology. Voice of the customer is key, so we try to meet their needs as much as possible. We have been selling over half million units per year for the past 8 years: that’s over 4 million people with the resqme on hands. It is rewarding to know that these people are safer with our tool.
Can you think of anything you would do differently?
The team at resqme, Inc., is always coming with new concepts, new ideas and inevitably we end up with too many projects. I wish we had more time to do more for the community.
What makes working at resqme different than working somewhere else?
The company, resqme, Inc. is a very small entity, operating with 15 team members. Working here allows me and everyone else to express their visions and ideas. The resqme attitude, starts right here with all the people working at resqme, Inc. Also, working in Santa Barbara is a blessing! I love it here. As a French American person, I can see that Californians people are very open to other cultures, including food! I am a foodie and love to cook! Here I can find pretty much find everything that I like! Finally, being surrounded by beaches, the Sierra Nevada and beautiful National Parks, I really enjoy traveling with my family and taking photographs of the landscape.
Where do you see yourself in the next years?
I definitely see myself with resqme, Inc. and who knows, for another 15 years! We have some many projects. Like the launch of a new company in France called, resqme Europe, SAS. We are also diversifying and our new project is to soon launch in conjunction with our safety app called “SOS resqme”. This is new and we are all up for the challenge.
School is out and summer is the time when families hit the road together for that memorable family vacation. As you plan your road trip and route your destinations, make sure your car has the appropriate first-aid and emergency kit contents and do a maintenance double check to ensure your car is in tip-top shape for the open road.
Ever since I was little, I have always looked forward to vacationing with family and friends. Growing up, we took a lot of road trips because we lived in a very central location to many awesome places. Sure, flights will get you to your destination in a more convenient and sometimes cheaper way, but road trips are a perfect family bonding experience. Check out three road trips across America that you should take with your kids before they are too old to enjoy playing “I Spy” in the car.
Washington D.C. is the perfect road trip for kids because it combines learning with fun. There is an abundance of museums, monuments, attractions and sporting events available in D.C. for your whole family to enjoy. There are so many kid-friendly attractions that offer hands-on experiences.
What to See and Do: Smithsonian Museums, American Art Museum, National Air and Space Museum, National Museum of American History, National Museum of Natural History, National Museum of the American Indian, Washington Monument, Lincoln Memorial, Jefferson Memorial, World War II Memorial, Vietnam Veteran’s Memorial, The Franklin Delano Roosevelt Memorial, The Korean War Veterans Memorial, Pentagon Memorial, The National Zoo, The National Archives, The International Spy Museum
Road Trip to the Coasts
I have very fond memories of enjoying summers at the beach. Whether you decide to road trip it to Florida, the Carolinas, or California, you are bound to have some fun in the sun. The great thing about going to the beach is that they are in abundance across the U.S. so you can choose the one closest to you. Just grab your swimsuit, sunscreen and sunglasses and be a beach bum with your family!
What to See and Do: the ocean, mini-golf, outlet shopping, ice cream shops, the pool, seafood restaurants, ocean activities: parasailing, kayaking, banana boat rides, scuba diving, dolphin watching
Disney World or Disneyland
Who doesn’t love Mickey and Minnie? While you can enjoy Disney at any age, there’s nothing like seeing your child’s face light up when they see their favorite Disney character in person. Visiting Disney World and Disneyland can be quite an expensive trip, so opting for a road trip instead of flying can save you a lot of money and help you cut some expenses. The Disney experience is a trip that your family will never forget!
What to See and Do: Magic Kingdom, Animal Kingdom, Epcot, Hollywood Studios, character experiences, water parks, restaurants, shows, parades.
Be Sure to Prepare
So, in order to make a road trip successful, proper planning ahead and smart packing is important. Because you will be spending a lot of time in your car with your family, you should bring safety items like an emergency kit as well as snacks, blankets, and items to keep your kids entertained. You should make sure that your kit includes first aid items as well as items like a flashlight, whistle, and jumper cables as well as a spare tire in case your car breaks down.
Rest and Relaxation v. Drowsy Driving
Be sure that you get proper rest before getting on the road, because long periods of driving can cause you to be drowsy. Also, try to make sure there is as least one person awake with the driver to keep their mind occupied to stay safe and prevent accidents. A good option to have in your car is an alertme “stay awake” device that can help alert you if you dose off. The alertme is also included in some of the kits.
Now that you’re fully prepared and inspired to take the road trip your kids will be talking about for years, take a photo of your family with your resqme tool, use #resqme, and show us what’s on your keychain!
Happy road tripping!
Author: Samantha Tung handles online media relations for Caliber Collision. She regularly produces content for a variety of lifestyle and automotive blogs, and in her spare time, she enjoys taking road trips and traveling.
Lifesaving Testimonial: 16-yr-old driver flips car upside down into water and escapes using her resqme tool to break the window and crawl out!
Her father sent this testimonial to us: “I just wanted to thank you for making this product. Your glass breaker saved my 16 year old daughter today. She rolled her car into a brook and the car went down and if it wasn’t for this product she may have not been with us anymore. She quickly pulled it off her keychain and broke the side window and climbed out. Thank you”
Over the years, lots of innovation has occurred in the name of improving driver safety. Nationwide programs have sought to eliminate distracted driving habits, roads are constantly maintained maximum safety, and cars are increasingly designed to better withstand accidents. Yet, the numbers associated with motor vehicle accidents remain staggering. According to a report from the National Highway Traffic Safety Administration1, an estimated 32,675 people died in motor vehicle accidents in the U.S. in 2014—down only 1 percent from 2013.
Perhaps numbers like this one have inspired the launch of a number of innovative new products and services in recent years. Some of the newer ways of protecting drivers are attempting to do so by fixing very specific problems. Specifically, we’ve seen exciting new initiatives and products aimed at three areas: protecting drivers operating shipping projects, supplying average commuters with emergency tools, and training young drivers to practice safe habits.
Protecting Drivers In Shipping
Commercial fleets conducting shipping business account for a huge number of vehicles, and it’s in the best interest of the companies involved to protect drivers. Furthermore, drivers in this business can sometimes operate with relatively high risk. They drive long hours, which leads to tired driving and distractions as drivers attempt to stay busy and entertained; they sometimes travel unfamiliar territory; and the physical aspect of operating a large fleet vehicle can be challenging.
It’s actually GPS tracking associated with the ever-expanding “Internet Of Things” that’s beginning to change conditions for these types of drivers. According to Verizon’s Networkfleet Program2, GPS-based vehicle tracking can enable companies to track, monitor, and manage their vehicle fleets. Fleet management headquarters can now see where each individual vehicle is and even monitor the conditions of those vehicles. This enables them to manage driver hours, keep vehicles safe, and even map out the most efficient routes. These perks may appear to exist primarily for the sake of operational efficiency, but that same efficiency makes drivers less likely to adopt unsafe habits in an attempt to overcome poor conditions. A driver on a strictly monitored system is less likely to speed, cut corners, try unfamiliar routes, or stay active for dangerous hours. For that matter, resqme, Inc.’s alertme™ tool can also be very helpful for fleet drivers who do still have to work long hours, or for anyone driving with a risk of growing tired. The tool fits over your ear like a bluetooth and alerts you if you start to nod off!
Supplying Commuters With Safety Tools
Most people know general safe driving techniques, whether or not they choose to follow them. There will always be struggle to get more drivers acting safely on the road. But among 30,000+ deaths that occur annually due to accidents, a number of them also occur due to unsafe circumstances that may not have to do specifically with a driver’s actions. Consider, for example, an incident reported last month in which a driver’s Ford Fiesta gradually caught fire for no apparent reason. The driver and his family saved themselves thanks to a persistent smokey smell that led to their exiting the vehicle. However, in some instances, similar issues can prove fatal due to car issues resulting in automatically locked doors and windows.
The driver in this instance recommended to anyone reading the story to keep a hammer in the car at all times (so as to break a window if escaping the vehicle is an issue). But this is also where some of our own resqme® products can help. The resqme® Original Keychain in particular can be a life saver in situations that would otherwise result in more accident-related deaths, as it helps with escape from seat belts and sealed cars.
Instilling Safe Habits In Young Drivers
We’ve also seen various companies taking steps to help with the education process as it applies to young drivers. Every young driver goes through a period of instruction in order to receive a license, and the hope is that the lessons learned during this stage will last. But unfortunately, young drivers are among the worst offenders when it comes to distracted driving in particular, and in turn are responsible for a significant portion of motor vehicle accidents.
Perhaps the most interesting company combatting this trend is SmartWheel USA, which has invented a product designed to teach and enforce safe driving habits. Specifically, they’ve invented a sort of steering wheel cover that alerts drivers to unsafe behavior (such as taking hands off the wheel). The wheels also track driving habits so that young drivers can gain a more thorough understanding of whether or not they’re being appropriately safe.
Hopefully with all of these tools in place for various types of drivers, the next few years will see the horrific numbers of accident-related deaths finally begin to decline significantly!
Cory Bowman is freelance writer and web designer based out of Virginia. His work primarily concerns themes in technology, travel, and lifestyle.
APRIL 24th, NORTH CAROLINE:
Resqme window punch: This device saved a canines life that was in distress on a hot day locked in a car. All of my staff carry the device for EMERGENCY situations and today the device went for class room training to actual use. Thanks Resqme for SAVING yet another LIFE…
By Ryan Warner – USA Canine Handlers
.The Essentials Deluxe (including 139 Essentials first care including adisinfectant spray, bandages, scissors, the resqme and the new tools of the company)
.The Mini Essentials (75 accessories of treatments, including new tools resqme)
.The Toolbox Deluxe (74 accessories of medical treatments, including noveltiesresqme)
.The Mini Toolbox (57 accessories of medical care)