About Us
Our story
25+ years of experience
resqme, Inc. is a company specialized in vehicular and personal safety and is proud to help saving lives ever since its beginning in 1998. The company was founded by Laurent Colasse with the goal of providing the automotive and personal safety tools for drivers and passengers to be prepared and have peace of mind in all situations.
resqme, Inc. started by distributing safety hammers before coming up with a compact version, the resqme® original keychain car escape tool. The resqme® is made in the United States and was originally introduced to emergency response workers, such as firefighters and EMTs, prior to expanding to the public. Today the tool is carried by more than 14 million people in over 45 countries, and it saves an average of one life every two weeks.
In 2017, resqme expanded with the creation of resqme Europe, headquartered in Nantes, France to improve its distribution system, efficiency and increase safety awareness worldwide.
resqme, Inc. have been recognized with multiple awards, and received widespread media recognition on Good Morning America, ABC News, USA Today, The Doctors, Popular Mechanics, Consumer Reports and more. More than a company, we are proud to be part of a caring community of first responders, firefighters, and every day’s heroes.
Meet the team
We strive to provide the best service
Laurent Colasse
President
Originally from France, moving in the early 90s to the U.S., Laurent Colasse is an American autodidact entrepreneur. Self directed, his passion in life helps him apply a positive attitude towards any challenges he faces. He has driven resqme Inc.’s business by creating simple and functional concepts that could make a difference in people’s lives, influencing them to become socially responsible for their safety and others. Already awarded at multiple events and with widespread media recognition for his inventions, Laurent is a visionary, aiming the company to be a global brand standing with its newest tagline: Make Safety Your Priority…
Veronique Taylor
Chief Operating Officer
Véronique Taylor grew up in Normandy/France and came to California in 1999. She graduated with a Bachelor’s degree in Economics and Finance from the University of Rouen. Then, she integrated the EM Business School in Lyon to accomplish her MBA in Marketing and Sales. Attracted in early age by design and colors, her first 12 years in the USA were spent as a fashion designer and textile buyer. Then her career took a different turn and Véronique joined the resqme team in 2013 as our Director of Sales & Marketing. In addition to her love for traveling, Véronique practices diligently yoga, meditation, breathwork, dance and is passionate about organic plant dyes, vintage textiles and antiques.
Hubert Duboc
Director – resqme Europe
Hubert studied business in Paris for 5 years and moved to Nantes, France to start RESQME Europe in 2017. Before starting the resqme project with Véronique and Laurent, Hubert worked with more than 200 social workers to ensure the well being of post-hospital patients. During his spare time, he enjoys doing sports (like swimming, biking and running) and meeting new people in the new growing city of Nantes.
Benjamin Duprat
Marketing Manager
Ben moved from France to the US in 2012 after getting his Master’s Degree in marketing strategy. With a background in digital marketing and project management, he previously worked in various industries such as nutrition, health and wellness and 3D printing. Ben joined the resqme, Inc. team in July 2018 as Digital Media Analyst. During his spare time, he enjoys spending time outdoors and exploring what beautiful Santa Barbara has to offer.
Miguel Gonzalez
Logistic Manager
Miguel Gonzalez was born and raised in Santa Barbara, where he gained training in logistics while pursuing his passion as a multimedia artist. When he’s not working, Miguel finds balance on two wheels, whether it’s biking the neighborhood streets or skateboarding. He loves exploring and traveling the world and is always looking for new adventures. Miguel joined the resqme team in March 2023.
Kirti Sharma
Sales Manager
Kirti Sharma hails from the vibrant city of New Delhi, India and moved to Santa Barbara in 2016.She graduated with a Bachelor’s degree in Science with Chemistry Honors from University of Delhi. She continued her education with an MBA in Sales & International Business from Jagan Institute of Management Studies, Delhi, IN. With her charming and talkative nature, she leveraged her skills to delve into the world of sales and account management. Prior to her international ventures, she contributed to one of India’s leading job sites, gaining invaluable insights and earning accolades.
Her passion for exploration and cross-cultural experiences eventually led her to Europe, where she had the opportunity to travel to 12 different countries, broadening her horizons and cultural understanding. She honed her expertise in sales and account management across diverse industries such as Medical Devices .
She has joined Resqme’s Sales team as an Account Manager in October 2023. She brings over 8 years of experience in Sales. She is dedicated to delivering value and building lasting relationships with clients.
Outside of her professional life, she’s a Bollywood dance enthusiast, a culinary artist in her own right, and loves walking on Santa Barbara’s beautiful beaches .Above all, she loves spending time with her family which includes her little girl and husband.
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Elizabeth Stephens
Account Manager
Elizabeth Stephens is a seasoned sales professional with a BA from UCSB, bringing extensive experience in domestic and international markets, particularly in distribution, online platforms, and new business development. She is driven by a passion for helping people and is committed to providing innovative solutions that meet the unique needs of her clients. She enjoys working at resqme because of the opportunity to build strong, lasting partnerships and deliver tailored strategies across diverse markets.
Outside of work, Elizabeth enjoys traveling to Brazil and is dedicated to health and wellness, practicing and teaching Capoeira, dance, and yoga. She also loves spending time outdoors with her senior dog, embracing nature and an active lifestyle.
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Carole Law-Yat
Sales Assistant
A native of Reunion Island, Carole lived there until 2012 before settling in mainland France. Kindness, pleasing her loved ones and relationships with others and travel are what drives her, as well as gathering loved ones around a table after hours of cooking or going to Madagascar or Mayotte as a volunteer with an orphanage . Her first job was librarian in a school, but Carole ended up flourishing by finding her way to a position as commercial secretary for two large groups before joining the resqme team in 2019, thus providing quality customer relations support, and after-sales service. Carole makes human contact and customer satisfaction her priority.
Cesar Diaz
Warehouse Associate
Cesar was born in Iguala in the state of Guerrero, Mexico. When he was 20 years old, after working on his family’s land, he decided he could better help them in the United States. He came to Santa Barbara and has been working for resqme, Inc. for the past 13 years. Cesar is in charge of preparing orders for shipment, and customers’ satisfaction is important to him. Cesar loves to play soccer and spend time with his family and friends.
Christian Varner
Warehouse Associate – Retail
Born and raised in Santa Barbara, Chris joined resqme in 2021. He enjoys working with our diverse team and is responsible for fulfilling retail orders. In his free time, Chris enjoys painting and creating with different media.
Carlos Bartolo
Packaging and shipping specialist
Originally from Santa Barbara, Carlos joined the resqme team in early 2022, shortly after receiving his bachelor’s degree. He enjoys spending his free time with friends and family, playing soccer, and walking his dog around town.
Grant Russell
Video Intern
With a BA in Art from UCSB, Grant enjoys creating and bringing ideas to life through video and visual arts. In his free time, he enjoys going to the gym, surfing, playing video games with friends, and spending time in nature.
Grace Tomasello
Marketing Coordinator
Grace is the Marketing Coordinator at resqme Inc., where she is excited to contribute to the team’s efforts in promoting our mission. A graduate of San Diego State University, she has a genuine interest in marketing and is eager to learn and grow in this role.
In her free time, Grace enjoys exploring new restaurants, practicing yoga, and spending quality time with friends and family. She looks forward to connecting with the community and supporting the company’s initiatives.
Steven Holm
Warehouse Associate
Steven joined the resqme team in April 2024 as a Warehouse Associate, through a local Santa Barbara non-profit, Pathpoint. Pathpoint partner with people with disabilities, people with mental health diagnoses, and young adults to pursue their hopes and dreams through strengthening workplace abilities, building life skills, and developing meaningful relationships. Steven has been a great asset to the resqme team and it is our honor to have him with us!
Nathan Sales
Sales Representative
Nathan is a senior at Westmont College, double majoring in Economics & Business and Communication Studies. He is passionate about using business for social good and driving positive change, and he aims to contribute to organizations that share his vision. Prior to joining resqme, Nathan gained valuable experience at Trader Joe’s and in the emergency field, which equipped him with the skills to transition effectively into the world of sales and business. In his free time, Nathan enjoys traveling, surfing, and exploring Santa Barbara.
Juan Carlos Gonzalez
Warehouse Associate
I was born on December 22 1986 in Santa Barbara, CA. I have 2 brothers and 2 sisters and 2 wonderful parents. My hobbies include playing basketball and soccer so I love sports. I like spending time with my nieces and hanging out with friends and barbecues. I started working at resqme in early December 2023 and I’ve really enjoyed working here and getting to know my coworkers.
Antoine Litard
Accountant Trainee
Currently in an Administrative and Financial Master’s degree, Antoine has allocated his entire post-baccalaureate career to a work-study program. First at EDF for his 2 years of preparatory classes, then at Orange for his bachelor’s degree and, today, at Resqme Europe for his master’s degree. Having taken a computer science option during his baccalaureate, he remains attached to this discipline and tries to keep his knowledge up to date. His hobbies are mainly focused on computers, although he remains a keen practitioner of physical activity and a regular reader.
Ahsha Kennedy
Marketing Intern
Ahsha Kennedy is a University of California, Santa Barbara senior pursuing a Bachelor of Arts in Communications. Originally from Fort Lauderdale, Florida, Ahsha has a deep passion for all aspects of marketing. She is dedicated to connecting consumers with products and bringing innovative ideas to life through fresh and creative perspectives. Ahsha enjoys running, hanging out with her friends, and exploring the California coast in her free time.
Liana Mnatzakanian
Warehouse Associate
I was born on December 22 1986 in Santa Barbara, CA. I have 2 brothers and 2 sisters and 2 wonderful parents. My hobbies include playing basketball and soccer so I love sports. I like spending time with my nieces and hanging out with friends and barbecues. I started working at resqme in early December 2023 and I’ve really enjoyed working here and getting to know my coworkers.
Cesar H. Diaz
Warehouse and Logistics
Cesar was born in El Limon Jalisco, Mexico. He came to the United States when he was 8 years old and moved to beautiful Santa Barbara 2 years later. Shortly after High School, Cesar started working at a local warehouse and worked his way up to become the QC Inspector and Lead Coordinator there. During his spare time, Cesar enjoys barbecuing with his family and friends by the pool. He joined resqme, Inc. in September 2014.
Ford Roll
Marketing Assistant
Ford joined resqme, Inc. as a marketing intern in April 2023. He is currently pursuing a bachelor’s degree in communications at UCSB and plans to graduate in spring 2024. Beyond the classroom and the job, Ford enjoys spending time on the beach and surfing with his friends.
Cayden Colasse
Marketing Intern
I have grown up in Santa Barbara, California my entire life and enjoy taking advantage of the beautiful landscape by participating in hobbies such as surfing, photography, and simply enjoying the outdoors and nature. I am currently studying full time at Santa Barbara City College while working as a marketing intern at Resqme and hope to continue to gain more knowledge of business and relations going forward.
Aleksandra Mircevska
Order Management Specialist
Greetings! My name is Aleksandra and am the Order Manager Specialist at Resqme. On a day to day at the Resqme office, I am helping my fellow associates with tasks involving placing orders, and handling orders on blue-chip platforms such being Amazon, Wal-Mart, Zulily and more! I as well write monthly posts for the Resqme blog, and will often be given the chance to create creative content on social media platforms, such as Tik Tok! I graduated with a Bachelors in Arts at the University of California, Santa Barbara with a degree in Sociology, and am pursuing my Paralegal Certification with UC Los Angeles’ Extension Program. Education and learning are strong values of mine and it brings me great gratitude to uncover new ideas, information, and experiences along the way during my professional journey! My passion in helping people and creating a better place for society is how I motivate myself everyday in the workspace and along with everyday life; it inspires me to see others using their knowledge and experiences to better the world around us and I hope to inspire others as well along the way of my growing journey!
Laurent Colasse
President
Originally from France, moving in the early 90s to the U.S., Laurent Colasse is an American autodidact entrepreneur. Self directed, his passion in life helps him apply a positive attitude towards any challenges he faces. He has driven resqme Inc.’s business by creating simple and functional concepts that could make a difference in people’s lives, influencing them to become socially responsible for their safety and others. Already awarded at multiple events and with widespread media recognition for his inventions, Laurent is a visionary, aiming the company to be a global brand standing with its newest tagline: Make Safety Your Priority…
Veronique Taylor
Chief Operating Officer
Véronique Taylor grew up in Normandy/France and came to California in 1999. She graduated with a Bachelor’s degree in Economics and Finance from the University of Rouen. Then, she integrated the EM Business School in Lyon to accomplish her MBA in Marketing and Sales. Attracted in early age by design and colors, her first 12 years in the USA were spent as a fashion designer and textile buyer. Then her career took a different turn and Véronique joined the resqme team in 2013 as our Director of Sales & Marketing. In addition to her love for traveling, Véronique practices diligently yoga, meditation, breathwork, dance and is passionate about organic plant dyes, vintage textiles and antiques.
Hubert Duboc
Director – resqme Europe
Hubert studied business in Paris for 5 years and moved to Nantes, France to start RESQME Europe in 2017. Before starting the resqme project with Véronique and Laurent, Hubert worked with more than 200 social workers to ensure the well being of post-hospital patients. During his spare time, he enjoys doing sports (like swimming, biking and running) and meeting new people in the new growing city of Nantes.
Benjamin Duprat
Marketing Manager
Ben moved from France to the US in 2012 after getting his Master’s Degree in marketing strategy. With a background in digital marketing and project management, he previously worked in various industries such as nutrition, health and wellness and 3D printing. Ben joined the resqme, Inc. team in July 2018 as Digital Media Analyst. During his spare time, he enjoys spending time outdoors and exploring what beautiful Santa Barbara has to offer.
Cesar Diaz
Warehouse Associate
Cesar was born in Iguala in the state of Guerrero, Mexico. When he was 20 years old, after working on his family’s land, he decided he could better help them in the United States. He came to Santa Barbara and has been working for resqme, Inc. for the past 13 years. Cesar is in charge of preparing orders for shipment, and customers’ satisfaction is important to him. Cesar loves to play soccer and spend time with his family and friends.
Cesar H. Diaz
Warehouse and Logistics
Cesar was born in El Limon Jalisco, Mexico. He came to the United States when he was 8 years old and moved to beautiful Santa Barbara 2 years later. Shortly after High School, Cesar started working at a local warehouse and worked his way up to become the QC Inspector and Lead Coordinator there. During his spare time, Cesar enjoys barbecuing with his family and friends by the pool. He joined resqme, Inc. in September 2014.
Cayden Colasse
Marketing Intern
I have grown up in Santa Barbara, California my entire life and enjoy taking advantage of the beautiful landscape by participating in hobbies such as surfing, photography, and simply enjoying the outdoors and nature. I am currently studying full time at Santa Barbara City College while working as a marketing intern at Resqme and hope to continue to gain more knowledge of business and relations going forward.
Liana Mnatzakanian
Marketing Intern
Liana joined resqme, Inc. in April 2022 as a Marketing Intern. After graduating high school, she moved to Santa Barbara to study Business Administration at SBCC. Here she enjoys spending the day at the beach, watching beautiful sunsets, and exploring her new neighborhood with friends! After completing one year at SBCC, she will be attending Marshall School of Business at USC to continue her education in Business Administration.
Aleksandra Mircevska
Order Management Specialist
Greetings! My name is Aleksandra and am the Order Manager Specialist at Resqme. On a day to day at the Resqme office, I am helping my fellow associates with tasks involving placing orders, and handling orders on blue-chip platforms such being Amazon, Wal-Mart, Zulily and more! I as well write monthly posts for the Resqme blog, and will often be given the chance to create creative content on social media platforms, such as Tik Tok! I graduated with a Bachelors in Arts at the University of California, Santa Barbara with a degree in Sociology, and am pursuing my Paralegal Certification with UC Los Angeles’ Extension Program. Education and learning are strong values of mine and it brings me great gratitude to uncover new ideas, information, and experiences along the way during my professional journey! My passion in helping people and creating a better place for society is how I motivate myself everyday in the workspace and along with everyday life; it inspires me to see others using their knowledge and experiences to better the world around us and I hope to inspire others as well along the way of my growing journey!
Mission & values
Grow a caring community
Our mission is to cultivate a secure and compassionate community by offering user-friendly and reliable solutions that have the potential to save lives in critical moments. We prioritize safety above all, When seconds count…! ™
We are part of a worldwide community of first responders and safety conscious drivers. We are committed to the safety of our customers and the reliability of our products, and we want this commitment to show in everything we do.
Our 6 Company Core Values Are:
- Positive attitude
- Integrity
- Accountability
- Efficiency
- Team Player
- Curiosity/Learning
Products you can trust
Quality is a state of mind for us. That is why we made the choice to manufacture the resqme® car escape tool is the USA and that we are trusted by Firefighters and first responders worldwide.
Foundation & causes
We established the resqme Foundation to further support those who work to save lives on the road. Vehicle entrapment and submersion are real threats. We hope the resqme Foundation, in collaboration with various organizations dedicated to the same cause, can make the 3-Lifesaving Steps (download .pdf) a universal standard in emergency vehicle submersion response. Together, we can save more lives.
Ashley Neufeld Memorial Fund
On November 1st, 2009, Ashley Neufeld, 21, along with two other friends from Dickinson State University in North Dakota, sadly died in a tragic accident. Their SUV crashed into a farm pond in Stark County, ND, and submerged with the three young women still inside who were unable to escape. In honor of Ashley, a foundation was created to raise funds in partnership with resqme, Inc.
Operation Alive
In North America 400 individuals per year die in submersed vehicles. Operation ALIVE (Automobile submersion: Lessons in Vehicle Escape) is an ongoing investigation aimed at providing information on how people can deal with different exit challenges that occur depending on vehicles (i.e., cars, vans, trucks, heavy equipment etc.) in summer and winter conditions.
Kids and Cars
resqme, Inc. is a proud partner of the non-profit organization KidsAndCars.org (KAC) dedicated to preventing injuries and death to children in or around motor vehicles.
Every year, an average of 37 children die from heatstroke inside vehicles. Together we can help educate the public on the dangers of children and pets in hot cars. Donate to their cause and help spread awareness. For more details visit KidsAndCars.org
United Hatzalah of Israel
Resqme’s longtime partner, United Hatzalah of Israel is the largest independent, non-profit, fully volunteer Emergency Medical Service organization that provides the fastest and free emergency medical first response throughout Israel. United Hatzalah’s service is available to all people regardless of race, religion, or national origin. United Hatzalah has more than 6,000 volunteers around the country, available around the clock – 24 hours a day, 7 days a week, 365 days a year.