About Us

Our story

25+ years of experience

resqme, Inc. is a company specialized in vehicular and personal safety and is proud to help saving lives ever since its beginning in 1998. The company was founded by Laurent Colasse with the goal of providing the automotive and personal safety tools for drivers and passengers to be prepared and have peace of mind in all situations.  
resqme, Inc.  started by distributing safety hammers before coming up with a compact version, the resqme® original keychain car escape tool. The resqme® is made in the United States and was originally introduced to emergency response workers, such as firefighters and EMTs, prior to expanding to the public. Today the tool is carried by more than 10 million people in over 45 countries, and it saves an average of one life every two weeks.

In 2017, resqme expanded with the creation of resqme Europe, headquartered in Nantes, France to improve its distribution system, efficiency and increase safety awareness worldwide.

resqme, Inc.  have been recognized with multiple awards, and received widespread media recognition on Good Morning America, ABC News, USA Today, The Doctors, Popular Mechanics, Consumer Reports and more. More than a company, we are proud to be part of a caring community of first responders, firefighters, and every day’s heroes.

Meet the team

We strive to provide the best service

Laurent Colasse

President

Originally from France, moving in the early 90s to the U.S., Laurent Colasse is an American autodidact entrepreneur. Self directed, his passion in life helps him apply a positive attitude towards any challenges he faces. He has driven resqme Inc.’s business by creating simple and functional concepts that could make a difference in people’s lives, influencing them to become socially responsible for their safety and others. Already awarded at multiple events and with widespread media recognition for his inventions, Laurent is a visionary, aiming the company to be a global brand standing with its newest tagline: Make Safety Your Priority…

Veronique Taylor

Chief Operating Officer

Véronique Taylor grew up in Normandy/France and came to California in 1999. She graduated with a Bachelor’s degree in Economics and Finance from the University of Rouen. Then, she integrated the EM Business School in Lyon to accomplish her MBA in Marketing and Sales. Attracted in early age by design and colors, her first 12 years in the USA were spent as a fashion designer and textile buyer. Then her career took a different turn and Véronique joined the resqme team in 2013 as our Director of Sales & Marketing.  In addition to her love for traveling, Véronique practices diligently yoga, meditation, breathwork, dance and is passionate about organic plant dyes, vintage textiles and antiques.

Hubert Duboc

Director – resqme Europe

Hubert studied business in Paris for 5 years and moved to Nantes, France to start RESQME Europe in 2017. Before starting the resqme project with Véronique and Laurent, Hubert worked with more than 200 social workers to ensure the well being of post-hospital patients. During his spare time, he enjoys doing sports (like swimming, biking and running) and meeting new people in the new growing city of Nantes.

Benjamin Duprat

Marketing Manager

Ben moved from France to the US in 2012 after getting his Master’s Degree in marketing strategy. With a background in digital marketing and project management, he previously worked in various industries such as nutrition, health and wellness and 3D printing. Ben joined the resqme, Inc. team in July 2018 as Digital Media Analyst. During his spare time, he enjoys spending time outdoors and exploring what beautiful Santa Barbara has to offer.

Kirti Sharma

Sales Manager

Kirti Sharma hails from the vibrant city of New Delhi, India and moved to Santa Barbara in 2016.She graduated with a Bachelor’s degree in Science with Chemistry Honors from University of Delhi. She continued her education with an MBA in Sales & International Business from Jagan Institute of Management Studies, Delhi, IN. With her charming and talkative nature, she leveraged her skills to delve into the world of sales and account management. Prior to her international ventures, she contributed to one of India’s leading job sites, gaining invaluable insights and earning accolades.

Her passion for exploration and cross-cultural experiences eventually led her to Europe, where she had the opportunity to travel to 12 different countries, broadening her horizons and cultural understanding. She honed her expertise in sales and account management across diverse industries such as Medical Devices .

She has joined Resqme’s Sales team as an Account Manager in October 2023. She brings over 8 years of experience in Sales. She is dedicated to delivering value and building lasting relationships with clients.

Outside of her professional life, she’s a Bollywood dance enthusiast, a culinary artist in her own right, and loves walking on Santa Barbara’s beautiful beaches .Above all, she loves spending time with her family which includes her little girl and husband.

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Cesar Diaz

Warehouse Associate

Cesar was born in Iguala in the state of Guerrero, Mexico. When he was 20 years old, after working on his family’s land, he decided he could better help them in the United States. He came to Santa Barbara and has been working for resqme, Inc. for the past 13 years. Cesar is in charge of preparing orders for shipment, and customers’ satisfaction is important to him. Cesar loves to play soccer and spend time with his family and friends.

Cesar H. Diaz

Warehouse and Logistics

Cesar was born in El Limon Jalisco, Mexico. He came to the United States when he was 8 years old and moved to beautiful Santa Barbara 2 years later. Shortly after High School, Cesar started working at a local warehouse and worked his way up to become the QC Inspector and Lead Coordinator there. During his spare time, Cesar enjoys barbecuing with his family and friends by the pool. He joined resqme, Inc. in September 2014.

Rigoberto D. Narvaez

Warehouse Associate

Iris Domingue

Warehouse Associate

Liana Mnatzakanian

Marketing Intern

Liana joined resqme, Inc. in April 2022 as a Marketing Intern. After graduating high school, she moved to Santa Barbara to study Business Administration at SBCC. Here she enjoys spending the day at the beach, watching beautiful sunsets, and exploring her new neighborhood with friends! After completing one year at SBCC, she will be attending Marshall School of Business at USC to continue her education in Business Administration.

Carole Law-Yat

Sales Assistant

A native of Reunion Island, Carole lived there until 2012 before settling in mainland France. Kindness, pleasing her loved ones and relationships with others and travel are what drives her, as well as gathering loved ones around a table after hours of cooking or going to Madagascar or Mayotte as a volunteer with an orphanage . Her first job was librarian in a school, but Carole ended up flourishing by finding her way to a position as commercial secretary for two large groups before joining the resqme team in 2019, thus providing quality customer relations support, and after-sales service. Carole makes human contact and customer satisfaction her priority.

Antoine Litard

Accountant Trainee

Currently in an Administrative and Financial Master’s degree, Antoine has allocated his entire post-baccalaureate career to a work-study program. First at EDF for his 2 years of preparatory classes, then at Orange for his bachelor’s degree and, today, at Resqme Europe for his master’s degree. Having taken a computer science option during his baccalaureate, he remains attached to this discipline and tries to keep his knowledge up to date. His hobbies are mainly focused on computers, although he remains a keen practitioner of physical activity and a regular reader.

Christian Varner

Warehouse Associate – Retail

Born and raised in Santa Barbara, Chris joined resqme in 2021. He enjoys working with our diverse team and is responsible for fulfilling retail orders. In his free time, Chris enjoys painting and creating with different media.

Carlos Bartolo

Packaging and shipping specialist

Originally from Santa Barbara, Carlos joined the resqme team in early 2022, shortly after receiving his bachelor’s degree. He enjoys spending his free time with friends and family, playing soccer, and walking his dog around town.

Miguel Gonzalez

Logistic Manager

Miguel Gonzalez was born and raised in Santa Barbara, where he gained training in logistics while pursuing his passion as a multimedia artist. When he’s not working, Miguel finds balance on two wheels, whether it’s biking the neighborhood streets or skateboarding. He loves exploring and traveling the world and is always looking for new adventures. Miguel joined the resqme team in March 2023.

Grant Russell

Video Intern

With a BA in Art from UCSB, Grant enjoys creating and bringing ideas to life through video and visual arts. In his free time, he enjoys going to the gym, surfing, playing video games with friends, and spending time in nature.

Ford Roll

Marketing Assistant

Ford joined resqme, Inc. as a marketing intern in April 2023. He is currently pursuing a bachelor’s degree in communications at UCSB and plans to graduate in spring 2024. Beyond the classroom and the job, Ford enjoys spending time on the beach and surfing with his friends.

Cayden

Cayden Colasse

Marketing Intern

I have grown up in Santa Barbara, California my entire life and enjoy taking advantage of the beautiful landscape by participating in hobbies such as surfing, photography, and simply enjoying the outdoors and nature. I am currently studying full time at Santa Barbara City College while working as a marketing intern at Resqme and hope to continue to gain more knowledge of business and relations going forward.

Aleksandra

Aleksandra Mircevska

Order Management Specialist

Greetings! My name is Aleksandra and am the Order Manager Specialist at Resqme. On a day to day at the Resqme office, I am helping my fellow associates with tasks involving placing orders, and handling orders on blue-chip platforms such being Amazon, Wal-Mart, Zulily and more! I as well write monthly posts for the Resqme blog, and will often be given the chance to create creative content on social media platforms, such as Tik Tok! I graduated with a Bachelors in Arts at the University of California, Santa Barbara with a degree in Sociology, and am pursuing my Paralegal Certification with UC Los Angeles’ Extension Program. Education and learning are strong values of mine and it brings me great gratitude to uncover new ideas, information, and experiences along the way during my professional journey! My passion in helping people and creating a better place for society is how I motivate myself everyday in the workspace and along with everyday life; it inspires me to see others using their knowledge and experiences to better the world around us and I hope to inspire others as well along the way of my growing journey!

Laurent

Laurent Colasse

President

Originally from France, moving in the early 90s to the U.S., Laurent Colasse is an American autodidact entrepreneur. Self directed, his passion in life helps him apply a positive attitude towards any challenges he faces. He has driven resqme Inc.’s business by creating simple and functional concepts that could make a difference in people’s lives, influencing them to become socially responsible for their safety and others. Already awarded at multiple events and with widespread media recognition for his inventions, Laurent is a visionary, aiming the company to be a global brand standing with its newest tagline: Make Safety Your Priority…

Veronique

Veronique Taylor

Chief Operating Officer

Véronique Taylor grew up in Normandy/France and came to California in 1999. She graduated with a Bachelor’s degree in Economics and Finance from the University of Rouen. Then, she integrated the EM Business School in Lyon to accomplish her MBA in Marketing and Sales. Attracted in early age by design and colors, her first 12 years in the USA were spent as a fashion designer and textile buyer. Then her career took a different turn and Véronique joined the resqme team in 2013 as our Director of Sales & Marketing.  In addition to her love for traveling, Véronique practices diligently yoga, meditation, breathwork, dance and is passionate about organic plant dyes, vintage textiles and antiques.

hubert

Hubert Duboc

Director – resqme Europe

Hubert studied business in Paris for 5 years and moved to Nantes, France to start RESQME Europe in 2017. Before starting the resqme project with Véronique and Laurent, Hubert worked with more than 200 social workers to ensure the well being of post-hospital patients. During his spare time, he enjoys doing sports (like swimming, biking and running) and meeting new people in the new growing city of Nantes.

Benjamin

Benjamin Duprat

Marketing Manager

Ben moved from France to the US in 2012 after getting his Master’s Degree in marketing strategy. With a background in digital marketing and project management, he previously worked in various industries such as nutrition, health and wellness and 3D printing. Ben joined the resqme, Inc. team in July 2018 as Digital Media Analyst. During his spare time, he enjoys spending time outdoors and exploring what beautiful Santa Barbara has to offer.

Cesar 1

Cesar Diaz

Warehouse Associate

Cesar was born in Iguala in the state of Guerrero, Mexico. When he was 20 years old, after working on his family’s land, he decided he could better help them in the United States. He came to Santa Barbara and has been working for resqme, Inc. for the past 13 years. Cesar is in charge of preparing orders for shipment, and customers’ satisfaction is important to him. Cesar loves to play soccer and spend time with his family and friends.

Cesar-2

Cesar H. Diaz

Warehouse and Logistics

Cesar was born in El Limon Jalisco, Mexico. He came to the United States when he was 8 years old and moved to beautiful Santa Barbara 2 years later. Shortly after High School, Cesar started working at a local warehouse and worked his way up to become the QC Inspector and Lead Coordinator there. During his spare time, Cesar enjoys barbecuing with his family and friends by the pool. He joined resqme, Inc. in September 2014.

Rigo

Rigoberto D. Narvaez

Warehouse Associate

Cayden

Cayden Colasse

Marketing Intern

I have grown up in Santa Barbara, California my entire life and enjoy taking advantage of the beautiful landscape by participating in hobbies such as surfing, photography, and simply enjoying the outdoors and nature. I am currently studying full time at Santa Barbara City College while working as a marketing intern at Resqme and hope to continue to gain more knowledge of business and relations going forward.

Iris

Iris Domingue

Warehouse Associate

Liana Mnatzakanian

Marketing Intern

Liana joined resqme, Inc. in April 2022 as a Marketing Intern. After graduating high school, she moved to Santa Barbara to study Business Administration at SBCC. Here she enjoys spending the day at the beach, watching beautiful sunsets, and exploring her new neighborhood with friends! After completing one year at SBCC, she will be attending Marshall School of Business at USC to continue her education in Business Administration.

Aleksandra

Aleksandra Mircevska

Order Management Specialist

Greetings! My name is Aleksandra and am the Order Manager Specialist at Resqme. On a day to day at the Resqme office, I am helping my fellow associates with tasks involving placing orders, and handling orders on blue-chip platforms such being Amazon, Wal-Mart, Zulily and more! I as well write monthly posts for the Resqme blog, and will often be given the chance to create creative content on social media platforms, such as Tik Tok! I graduated with a Bachelors in Arts at the University of California, Santa Barbara with a degree in Sociology, and am pursuing my Paralegal Certification with UC Los Angeles’ Extension Program. Education and learning are strong values of mine and it brings me great gratitude to uncover new ideas, information, and experiences along the way during my professional journey! My passion in helping people and creating a better place for society is how I motivate myself everyday in the workspace and along with everyday life; it inspires me to see others using their knowledge and experiences to better the world around us and I hope to inspire others as well along the way of my growing journey!

Mission & values

Grow a caring community

Our mission is to cultivate a secure and compassionate community by offering user-friendly and reliable solutions that have the potential to save lives in critical moments. We prioritize safety above all, When seconds count…!

We are part of a worldwide community of first responders and safety conscious drivers. We are committed to the safety of our customers and the reliability of our products, and we want this commitment to show in everything we do.

Our 6 Company Core Values Are:

  • Positive attitude
  • Integrity
  • Accountability
  • Efficiency
  • Team Player
  • Curiosity/Learning

Products you can trust

Quality is a state of mind for us. That is why we made the choice to manufacture the resqme® car escape tool is the USA and that we are trusted by Firefighters and first responders worldwide.

Foundation & causes

Resqme foundation

We established the resqme Foundation to further support those who work to save lives on the road. Vehicle entrapment and submersion are real threats. We hope the resqme Foundation, in collaboration with various organizations dedicated to the same cause, can make the 3-Lifesaving Steps (download .pdf) a universal standard in emergency vehicle submersion response. Together, we can save more lives.

Ashley Neufeld Memorial Fund

Ashley Neufeld Memorial Fund

On November 1st, 2009, Ashley Neufeld, 21, along with two other friends from Dickinson State University in North Dakota, sadly died in a tragic accident. Their SUV crashed into a farm pond in Stark County, ND, and submerged with the three young women still inside who were unable to escape. In honor of Ashley, a foundation was created to raise funds in partnership with resqme, Inc.

Operation Alive

In North America 400 individuals per year die in submersed vehicles. Operation ALIVE (Automobile submersion: Lessons in Vehicle Escape) is an ongoing investigation aimed at providing information on how people can deal with different exit challenges that occur depending on vehicles (i.e., cars, vans, trucks, heavy equipment etc.) in summer and winter conditions.

Kids and Cars

resqme, Inc. is a proud partner of the non-profit organization KidsAndCars.org (KAC) dedicated to preventing injuries and death to children in or around motor vehicles.

Every year, an average of 37 children die from heatstroke inside vehicles. Together we can help educate the public on the dangers of children and pets in hot cars. Donate to their cause and help spread awareness. For more details visit KidsAndCars.org

United Hatzalah of Israel

Resqme’s longtime partner, United Hatzalah of Israel is the largest independent, non-profit, fully volunteer Emergency Medical Service organization that provides the fastest and free emergency medical first response throughout Israel. United Hatzalah’s service is available to all people regardless of race, religion, or national origin. United Hatzalah has more than 6,000 volunteers around the country, available around the clock – 24 hours a day, 7 days a week, 365 days a year.