Our story

20+ years of experience

Laurent Colasse, founder of resqme, Inc.

resqme, Inc. is a professional safety company focused on personal and car safety and is proud to celebrate 20 years of saving lives. Founded in 1998 by Laurent Colasse, resqme, Inc. aims to provide drivers and their passengers peace of mind by manufacturing and distributing innovative and reliable personal and automotive safety tools.

Our original keychain car escape tool, the resqme® is made in the USA and was originally introduced to first responders before expanding to corporate and consumer worlds. Carried by more than 4 million people in over 45 countries, it saves on average a life every two weeks.

In 2017, resqme, Inc. expanded with the creation of its sister company, resqme Europe, headquartered in Nantes, Fr. resqme, Europe aims to create a more efficient distribution system and to become the center of Research & Development for all our upcoming digital safety solutions.

To further support those who work to save lives on the road, we established the non-profit resqme Foundation that supports traffic safety by funding educational programs, scholarships, research, and events. We are proud partners of and other nonprofit organizations that aim to raise awareness on vehicle entrapment and safety on the road. Learn more about our foundation on

We have been recognized with multiple awards, and received widespread media recognition on Good Morning America, ABC News, USA Today, The Doctors, Popular Mechanics, Consumer Reports and more. More than a company, we are proud to be part of a caring community of first responders, firefighters and every day’s heroes.

Meet the team

We strive to provide the best service

Veronique Taylor

Director of Sales & Marketing

Veronique Taylor is our Director of Sales & Development. Véronique grew up in a small village in Normandy. She graduated with a Bachelor's degree in Economics and Finance from the University of Rouen. Then, she integrated the Management School of Lyon and graduated with an MBA in Marketing and Sales. She then spent a year travelling around the world and began her career in sales and marketing in France. Very creative, her journey naturally brought her to become a fashion designer in the USA for over 12 years. An interesting opportunity has recently allowed Véronique to return to her first career working in sales and development for resqme, Inc. During her free time, Veronique is passionate about organic dyes and antique textiles.

Hubert Duboc

Director - resqme Europe

Hubert studied business in Paris for 5 years and moved to Nantes, France to start RESQME Europe in 2017. Before starting the resqme project with Véronique and Laurent, Hubert worked with more than 200 social workers to ensure the well being of post-hospital patients. During his spare time, he enjoys doing sports (like swimming, biking and running) and meeting new people in the new growing city of Nantes.

Benjamin Duprat

Marketing Manager

Ben moved from France to the US in 2012 after getting his Master’s Degree in marketing strategy. With a background in digital marketing and project management, he previously worked in various industries such as nutrition, health and wellness and 3D printing. Ben joined the resqme, Inc. team in July 2018 as Digital Media Analyst. During his spare time, he enjoys spending time outdoors and exploring what beautiful Santa Barbara has to offer.

Ariel Elizabeth Ray

Sales Manager

Ariel, our Bilingual Sales Account Executive, is all about spreading joy and enthusiasm as she cares immaculately for her clients! Originally from the South, she has Southern Hospitality ingrained in her DNA to give fully from the heart and to happily go the extra mile for her clients. A former triple NCAA Collegiate Athlete, she has a Bachelor's Degree in Exercise Science and a certificate in Psychology; experience in Medical Relationship Management, Therapy & Caregiving Service Sales, and Inside & Outside Open Territory Sales, with also pharmaceutical industry experience where she began as a Nationally Certified Pharmacy Technician and first fell in love with Outside Sales and Client Account Management. Ariel's life mantra is : JOY IN SHARING, and she finds pleasure in changing the world for the better, one positive interaction at a time. In her free time, Ariel can be found run hiking, HIIT training, dance fitness teaching, surfing, joking around, or social dancing (Brazilian Zouk or Latin styles).

Jose Marquez

Supply Chain & Logistics Manager

Jose has worked in the Supply Chain & Logistics field since graduating with his bachelor’s at UC San Diego in 2011. After completion of his master’s in supply chain from Penn State in 2020, he joined the Resqme Team. With a passion for Supply Chain, he is committed to creating further value for our customers and resqme. Additionally, Jose was raised in a small town by Sequoia National Park by the name of Woodlake, CA. This has driven his love for the outdoors. In Santa Barbara, he enjoys shore fishing, kayaking, bike riding, and hiking. He stands by his belief that success is always built by community.

Cesar Diaz

Warehouse Associate

Cesar was born in Iguala in the state of Guerrero, Mexico. When he was 20 years old, after working on his family's land, he decided he could better help them in the United States. He came to Santa Barbara and has been working for resqme, Inc. for the past 13 years. Cesar is in charge of preparing orders for shipment, and customers’ satisfaction is important to him. Cesar loves to play soccer and spend time with his family and friends.

Cesar H. Diaz

Warehouse and Logistics

Cesar was born in El Limon Jalisco, Mexico. He came to the United States when he was 8 years old and moved to beautiful Santa Barbara 2 years later. Shortly after High School, Cesar started working at a local warehouse and worked his way up to become the QC Inspector and Lead Coordinator there. During his spare time, Cesar enjoys barbecuing with his family and friends by the pool. He joined resqme, Inc. in September 2014.

Rigoberto D. Narvaez

Warehouse Associate

Cayden Colasse

Marketing Intern

I have grown up in Santa Barbara, California my entire life and enjoy taking advantage of the beautiful landscape by participating in hobbies such as surfing, photography, and simply enjoying the outdoors and nature. I am currently studying full time at Santa Barbara City College while working as a marketing intern at Resqme and hope to continue to gain more knowledge of business and relations going forward.

Iris Dominguez

Warehouse Associate

Aleksandra Mircevska

Order Management Specialist

Greetings! My name is Aleksandra and am the Order Manager Specialist at Resqme. On a day to day at the Resqme office, I am helping my fellow associates with tasks involving placing orders, and handling orders on blue-chip platforms such being Amazon, Wal-Mart, Zulily and more! I as well write monthly posts for the Resqme blog, and will often be given the chance to create creative content on social media platforms, such as Tik Tok! I graduated with a Bachelors in Arts at the University of California, Santa Barbara with a degree in Sociology, and am pursuing my Paralegal Certification with UC Los Angeles’ Extension Program. Education and learning are strong values of mine and it brings me great gratitude to uncover new ideas, information, and experiences along the way during my professional journey! My passion in helping people and creating a better place for society is how I motivate myself everyday in the workspace and along with everyday life; it inspires me to see others using their knowledge and experiences to better the world around us and I hope to inspire others as well along the way of my growing journey!

Mission & values

Grow a caring community

Our advocacy for safety at resqme, Inc., is dedicated to making things right for the best interest of all, an attitude in life to care, to be safe and to be prepared for everyone’s peace of mind! Our goal is to make safety trendy by providing simple solutions that can save lives when seconds count…!

We are committed to staying a leader in the latest safety technologies for drivers across the globe. We value our customers’ satisfaction and regard their well being in the highest as we continue to provide reliable products that improve automobile safety in our communities.

Core Values
resqme, Inc. is passionate and knowledgeable about life saving solutions when seconds count…! We are more than just a company. We are part of a worldwide community of first responders and drivers alike. We are committed to the safety of our customers and the reliability of our product and we want this commitment to show in everything we do.

Our success in fulfilling our vision is measured by customer trust and satisfaction, team member happiness and excellence, improvements in the field of the safety as well as local and larger community support.

Quality & commitment

Products you can trust

resqme, Inc., is a dynamic leader in the quality safety business. We are a mission-driven company that aims to set the standards of excellence for safety suppliers. We are building a business in which high standards permeate all aspects of our company. Quality is a state of mind at resqme, Inc.

Our goal is to continue selling the highest quality products we possibly can by maintaining our industry leading standards. The quality of our products and services reflects the power of resqme, Inc., The pride we take in what we do and what we make possible. We are passionate about people, product, community, and outstanding service. We are committed to serve our customers through innovation, continuous improvement, a focus on customer safety, and a dedication to meet those needs wherever they happen to be.

We earn customer trust, satisfaction and respect when we effectively differentiate from our competition and leverage the resqme, Inc., brand standards as an advocate for high quality in safety. We know that by doing so we turn customers into advocates for our business. Advocates do more than buy our lifesaver tools; they talk about resqme, Inc., to their friends and others. We want to serve our customers competently, efficiently, knowledgeably and with care.

Foundation & causes

Spread safety through awareness

After serving the worldwide road safety community for over ten years, resqme, Inc. established the resqme Foundation to further support those who work to save lives on the road. resqme, Inc. has been providing life saving tools for first responders and safety conscious drivers in vehicle emergencies When seconds count...!™ The resqme tool is the result of a commitment towards road safety and emergency preparedness. Vehicle entrapment and submersion are real threats. The resqme Foundation continues the work of resqme, Inc.'s dedication to providing important safety information regarding these dangers. We hope the resqme Foundation, in collaboration with various organizations dedicated to the same cause, can make the 3-Lifesaving Steps (download .pdf) a universal standard in emergency vehicle submersion response. It is only together that we can save more lives.

We strive to help out in the community as much as possible. We have been helping fundraise for events for over 10 years. Our goals are to help those who are in need of assistance and to help get the message out. Fundraising with us is extremely easy, and you will work personally with one of our representatives to ensure your event is a success.

On November 1st 2009, Ashley Neufeld, 21, along with two other friends from Dickinson State University in North Dakota, sadly died in a tragic accident. Their SUV crashed into a farm pond in Stark County, ND, and submerged with the three young women still inside who were unable to escape. As a result, in honor of Ashley, a foundation was created to raise funds with resqme, Inc., a 2-in-1 keychain rescue tool, which then rapidly became the safety symbol for an entire community.

In North America 400 individuals per year die in 
submersed vehicles. Operation ALIVE (Automobile submersion: Lessons In Vehicle Escape) is an ongoing investigation aimed at providing information on how people can deal with different exit challenges that occur with different types of vehicles (i.e., cars, vans, trucks, heavy equipment etc.) in summer and winter conditions.


resqme, Inc. is a proud partner of the non-profit organization (KAC) dedicated to preventing injuries and death to children in or around motor vehicles.

Every year an average of 37 children die from heatstroke inside of vehicles. Together we can help educate the public on the dangers of children and pets dying from situations just like these. Donate to their cause to help spread this education and make everyone aware of the dangers that exist. For more details visit

Donate to Kids & Cars


Every tool you purchase, resqme, Inc. will donate $4 to (KAC).

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