20+ years of experience
resqme, Inc. is a company specialized on vehicular and personal safety and is proud to help saving lives ever since beginning in 1998. The company was founded by Laurent Colasse with the goal of providing the automotive and personal safety tools for drivers and passengers to be prepared and have peace of mind in all situations.
resqme, Inc. started by distributing safety hammers before coming up with a compact version, the resqme® original keychain car escape tool. The resqme® is made in the United States and was originally introduced to emergency response workers, such as firefighters and EMTs, prior to expanding to the public. Today the tool is carried by more than 8 million people in over 45 countries, and it saves an average of one life every two weeks.
In 2017, resqme expanded with the creation of resqme Europe, headquartered in Nantes, France to improve its distribution system, efficiency and increase safety awareness worldwide.
resqme, Inc. have been recognized with multiple awards, and received widespread media recognition on Good Morning America, ABC News, USA Today, The Doctors, Popular Mechanics, Consumer Reports and more. More than a company, we are proud to be part of a caring community of first responders, firefighters, and every day’s heroes.
Meet the team
We strive to provide the best service
Originally from France, moving in the early 90s to the U.S., Laurent Colasse is an American autodidact entrepreneur. Self directed, his passion in life helps him apply a positive attitude towards any challenges he faces. He has driven resqme Inc.’s business by creating simple and functional concepts that could make a difference in people’s lives, influencing them to become socially responsible for their safety and others. Already awarded at multiple events and with widespread media recognition for his inventions, Laurent is a visionary, aiming the company to be a global brand standing with its newest tagline: Make Safety Your Priority…
Director of Sales & Marketing
Veronique Taylor is our Director of Sales & Development. Véronique grew up in a small village in Normandy. She graduated with a Bachelor’s degree in Economics and Finance from the University of Rouen. Then, she integrated the Management School of Lyon and graduated with an MBA in Marketing and Sales. She then spent a year travelling around the world and began her career in sales and marketing in France. Very creative, her journey naturally brought her to become a fashion designer in the USA for over 12 years. An interesting opportunity has recently allowed Véronique to return to her first career working in sales and development for resqme, Inc. During her free time, Veronique is passionate about organic dyes and antique textiles.
Director – resqme Europe
Hubert studied business in Paris for 5 years and moved to Nantes, France to start RESQME Europe in 2017. Before starting the resqme project with Véronique and Laurent, Hubert worked with more than 200 social workers to ensure the well being of post-hospital patients. During his spare time, he enjoys doing sports (like swimming, biking and running) and meeting new people in the new growing city of Nantes.
Ben moved from France to the US in 2012 after getting his Master’s Degree in marketing strategy. With a background in digital marketing and project management, he previously worked in various industries such as nutrition, health and wellness and 3D printing. Ben joined the resqme, Inc. team in July 2018 as Digital Media Analyst. During his spare time, he enjoys spending time outdoors and exploring what beautiful Santa Barbara has to offer.
Ariel Elizabeth Ray
Ariel, our Bilingual Sales Account Executive, is all about spreading joy and enthusiasm as she cares immaculately for her clients! Originally from the South, she has Southern Hospitality ingrained in her DNA to give fully from the heart and to happily go the extra mile for her clients. A former triple NCAA Collegiate Athlete, she has a Bachelor’s Degree in Exercise Science and a certificate in Psychology; experience in Medical Relationship Management, Therapy & Caregiving Service Sales, and Inside & Outside Open Territory Sales, with also pharmaceutical industry experience where she began as a Nationally Certified Pharmacy Technician and first fell in love with Outside Sales and Client Account Management. Ariel’s life mantra is : JOY IN SHARING, and she finds pleasure in changing the world for the better, one positive interaction at a time. In her free time, Ariel can be found run hiking, HIIT training, dance fitness teaching, surfing, joking around, or social dancing (Brazilian Zouk or Latin styles).
Supply Chain & Logistics Manager
Jose has worked in the Supply Chain & Logistics field since graduating with his bachelor’s at UC San Diego in 2011. After completion of his master’s in supply chain from Penn State in 2020, he joined the Resqme Team. With a passion for Supply Chain, he is committed to creating further value for our customers and resqme. Additionally, Jose was raised in a small town by Sequoia National Park by the name of Woodlake, CA. This has driven his love for the outdoors. In Santa Barbara, he enjoys shore fishing, kayaking, bike riding, and hiking. He stands by his belief that success is always built by community.
Cesar was born in Iguala in the state of Guerrero, Mexico. When he was 20 years old, after working on his family’s land, he decided he could better help them in the United States. He came to Santa Barbara and has been working for resqme, Inc. for the past 13 years. Cesar is in charge of preparing orders for shipment, and customers’ satisfaction is important to him. Cesar loves to play soccer and spend time with his family and friends.
Cesar H. Diaz
Warehouse and Logistics
Cesar was born in El Limon Jalisco, Mexico. He came to the United States when he was 8 years old and moved to beautiful Santa Barbara 2 years later. Shortly after High School, Cesar started working at a local warehouse and worked his way up to become the QC Inspector and Lead Coordinator there. During his spare time, Cesar enjoys barbecuing with his family and friends by the pool. He joined resqme, Inc. in September 2014.
I have grown up in Santa Barbara, California my entire life and enjoy taking advantage of the beautiful landscape by participating in hobbies such as surfing, photography, and simply enjoying the outdoors and nature. I am currently studying full time at Santa Barbara City College while working as a marketing intern at Resqme and hope to continue to gain more knowledge of business and relations going forward.
Liana joined resqme, Inc. in April 2022 as a Marketing Intern. After graduating high school, she moved to Santa Barbara to study Business Administration at SBCC. Here she enjoys spending the day at the beach, watching beautiful sunsets, and exploring her new neighborhood with friends! After completing one year at SBCC, she will be attending Marshall School of Business at USC to continue her education in Business Administration.
Order Management Specialist
Greetings! My name is Aleksandra and am the Order Manager Specialist at Resqme. On a day to day at the Resqme office, I am helping my fellow associates with tasks involving placing orders, and handling orders on blue-chip platforms such being Amazon, Wal-Mart, Zulily and more! I as well write monthly posts for the Resqme blog, and will often be given the chance to create creative content on social media platforms, such as Tik Tok! I graduated with a Bachelors in Arts at the University of California, Santa Barbara with a degree in Sociology, and am pursuing my Paralegal Certification with UC Los Angeles’ Extension Program. Education and learning are strong values of mine and it brings me great gratitude to uncover new ideas, information, and experiences along the way during my professional journey! My passion in helping people and creating a better place for society is how I motivate myself everyday in the workspace and along with everyday life; it inspires me to see others using their knowledge and experiences to better the world around us and I hope to inspire others as well along the way of my growing journey!
Mission & values
Grow a caring community
We aim to grow a caring community and to make safety a priority by providing simple solutions that can saves lives when seconds count…! ™
We are part of a worldwide community of first responders and safety conscious drivers. We are committed to the safety of our customers and the reliability of our products, and we want this commitment to show in everything we do.
Our 5 Company Core Values Are:
- Caring for people
- Positive attitude and integrity
Products you can trust
Quality is a state of mind for us. That is why we made the choice to manufacture the resqme® car escape tool is the USA and that we are trusted by Firefighters and first responders worldwide.
Foundation & causes
We established the resqme Foundation to further support those who work to save lives on the road. Vehicle entrapment and submersion are real threats. We hope the resqme Foundation, in collaboration with various organizations dedicated to the same cause, can make the 3-Lifesaving Steps (download .pdf) a universal standard in emergency vehicle submersion response. Together, we can save more lives.
Ashley Neufeld Memorial Fund
On November 1st, 2009, Ashley Neufeld, 21, along with two other friends from Dickinson State University in North Dakota, sadly died in a tragic accident. Their SUV crashed into a farm pond in Stark County, ND, and submerged with the three young women still inside who were unable to escape. In honor of Ashley, a foundation was created to raise funds in partnership with resqme, Inc.
In North America 400 individuals per year die in submersed vehicles. Operation ALIVE (Automobile submersion: Lessons in Vehicle Escape) is an ongoing investigation aimed at providing information on how people can deal with different exit challenges that occur depending on vehicles (i.e., cars, vans, trucks, heavy equipment etc.) in summer and winter conditions.
Kids and Cars
resqme, Inc. is a proud partner of the non-profit organization KidsAndCars.org (KAC) dedicated to preventing injuries and death to children in or around motor vehicles.
Every year, an average of 37 children die from heatstroke inside vehicles. Together we can help educate the public on the dangers of children and pets in hot cars. Donate to their cause and help spread awareness. For more details visit KidsAndCars.org
United Hatzalah of Israel
Resqme’s longtime partner, United Hatzalah of Israel is the largest independent, non-profit, fully volunteer Emergency Medical Service organization that provides the fastest and free emergency medical first response throughout Israel. United Hatzalah’s service is available to all people regardless of race, religion, or national origin. United Hatzalah has more than 6,000 volunteers around the country, available around the clock – 24 hours a day, 7 days a week, 365 days a year.