Keep the Party Off the Road: Drive Sober or Get Pulled Over Via Traffic Safety Marketing
- Drunk driving is a killer on the roads all year round, but data shows that the tradition of celebrating the holidays with alcohol leads to an increase of traffic crashes and resulting deaths and injuries.
- From Dec. 13, 2013, through Jan. 1, 2014, state and local law enforcement will be out in force cracking down on drunk drivers.
- Nationwide, the holiday season is a particularly deadly time due to the high number of drunk drivers on the roads. In 2011, 760 people lost their lives as a result of drunk-driving-related crashes during the month of December.
- During the Decembers from 2007 to 2011 there were 4,169 people killed in crashes that involved drivers with a blood alcohol concentrations of .08 grams per deciliter or higher.
- According to the National Highway Traffic Safety Administration, 32,367 people were killed in motor vehicle traffic crashes in 2011, and 31 percent (9,878) of those fatalities occurred in drunk-driving-related crashes.
- Drinking and driving endangers yourself, your passengers, and those on the road around you. Whether you’ve had one or one too many, always hand the keys to a sober driver.
The Consequences of Driving Drunk Are Deadly Serious.
- Driving while impaired is a crime that seriously risks your safety and the safety of those around you. Whether you have had one too many or are way over the limit, drunk driving is not worth causing a traffic crash, serious injury, or worse—death.
- The legal and financial costs of driving while impaired can be significant. Drunk-driving violators often face jail time, the loss of their driver licenses, higher insurance rates, and dozens of other unanticipated expenses ranging from attorney fees, court costs, car towing and repairs, and lost wages due to time off from work.
- Refusing to take a breath test in many jurisdictions results in immediate arrest, the loss of your driver’s license on the spot and the impoundment of your vehicle. Also, there’s the added embarrassment, humiliation, and consequences of telling family, friends and employers of your arrest.
Plan Ahead and Never Drink and Drive
- Even one drink can impair your judgment and increase the risk of getting arrested for driving drunk—or worse, the risk of having a crash while driving.
- If you will be drinking, do not plan on driving. Plan ahead; designate a sober driver before the party begins.
- If you have been drinking, do not drive. Call a taxi, phone a sober friend or family member, use public transportation or [insert your local sober ride program specifics here].
- Be responsible. If someone you know is drinking, do not let that person get behind the wheel.
- If you see an impaired driver on the road, contact law enforcement. Your actions may save someone’s life, and inaction could cost a life.
For more information, visit www.trafficsafetymarketing.gov.