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In an overwhelming majority of child vehicular heatstroke deaths, it was an otherwise loving, responsible parent that unknowingly left the child.

  • 55% Unknowingly left
  • 28% Got in on their own
  • 13% Knowingly left
  • 4% Unknown



  • Heatstroke is clinically defined as when a person’s temperature exceeds 104 °F and their abilty to regulate their body temperature is compromised.
  • When a core body temperature of 107°F or greater is reached, cells are damaged and internal organs begin to shut down. These events can rapidly lead to death.
  • A child’s body temperature rises at a rate three to five times faster than an adult’s.


  • Dizziness, disorientation, agitation, Symptoms confusion, sluggishness, seizure, hot, dry skin that is flushed but not sweaty, loss of consciousness, rapid heartbeat and hallucinations.
From 1990-2016, 186 children were killed by over-powered air bags in the front passenger seat. During that same time-frame more than 793 children died in hot vehicles. Children can be unknowingly left behind in the back seat by even the most responsible parents and caregivers. Always remember to open the back car door after parking your vehicle and ‘Look Before You Lock’.



  1. CALL 911 if you see a child unattended in a car
  2. Use the resqme tool to apply pressure in the bottom corner of the window where the glass is the weakest. If you see a life in danger, check for an unlocked door. If none, BREAK THE WINDOW FURTHEST AWAY FROM THE CHILD (protect your hands and eyes).


NEVER LEAVE A CHILD ALONE IN A VEHICLE. Never leave a child unattended in a vehicle. Not even for a minute!


Be sure that all occupants leave the vehicle when unloading. Don’t overlook sleeping babies. Make “Look Before you Lock” a routine whenever you get out of the car.


Place your handbag or cell phone in the backseat so you always open the backdoor to take it with you. Also, keep a stuffed animal in the car seat and when the child is put in the car, place it up front with you as a reminder.


If a child is missing, always check the pool first, and then the car, including the trunk.


Always lock your car and ensure children do not have access to keys or remote entry devices. Teach children that vehicles are never to be used as a play area.



When it is 70°F outside, it can be 125°F or more inside the car. The temperature may increase 20°F every 10 minutes!

resqme, Inc. is a proud partner of the non-profit organization (KAC) dedicated to preventing injuries and death to children in or around motor vehicles.

Every year an average of 37 children die from heatstroke inside of vehicles. Together we can help educate the public on the dangers of children and pets dying from situations just like these. Donate to their cause to help spread this education and make everyone aware of the dangers that exist. For more details visit

*Check to see if a Good Samaritan Law exists in your state.

Save Lives, #SlowDown

Monday, 08 May 2017 by

Save lives slow down bannerSpeed has consequences

We all know someone who likes to speed because he/she’s an experienced driver, and feels like he/she’s in control. But this does not always lead to good things, as about 1.25 million people are killed each year internationally because of traffic related accidents. This affects children walking to school, elderly crossing the road, people driving to work and all other road users. In 2015, 146 people died in crashes because of speeding, either travelling above the speed limit or too fast for the road conditions. Thousands of these people were injured, and will carry their injuries for life.

It’s time to do something. Accordingly, the United Nations General Assembly has taken action and will be holding their fourth United Nations Global Road Safety Week from May 8-14, 2017. This week of learning will focus on safe driving, and what can be done to prevent deaths and injuries. The powerful name of this campaign is self-explanatory: Save Lives, #SlowDown.

Decade of Action for Road Safety

On May 11, 2011, dozens of countries around the world kicked off the first global Decade of Action. The campaign operates on the principles of the Decade of Action for Road Safety 2011 – 2020. From New Zealand to Mexico and the Russian Federation to South Africa, governments are committed to taking new steps to protect lives on their roadways. The Decade of Action seeks to prevent road traffic deaths and injuries which experts project will take the lives of 1.9 million people annually by 2020. The #SlowDown campaign has been modeled after the Decade of Action for Road Safety – promoting the same principles that each organization holds dear.

“Every day we have good reasons to go somewhere important, whether we leave our homes for work, school or play. However, getting safely to where we are going is as important as getting there at all.”

Out of control

Speeding is a major risk factor. When the unexpected happens on the road, the speed that you’re travelling at matters a lot. ‘Just a little bit over the limit’ can be the difference between being able to stop in time or not at all. If the worst happens and there is a crash, any extra speed means extra impact force – and the human body can only tolerate so much before death or serious injury are inevitable. We need to be responsible when on the road, a mistake does not need to cost someone their life or well-being.speed and braking reaction

Is slowing down really safer?

The answer is yes. A 5% cut in average speed can result in a reduction of 30% in the number of fatal crashes. In fact, studies have proved wrong to a lot of common thoughts: mathematically, speeding only helps on long car trips. Unless you’re going on a really long car trip, the time savings for speeding are already pretty minimal. The most time saved on a trip shorter than 500 miles is about 12 minutes![1]

The ‘Slow Down’ campaign encourages drivers to reduce their speed because it’s difficult to know what is up ahead.

Get involved by taking the pledge here:


pharrell williams FIAThe Fédération Internationale de l’Automobile (FIA) is launching the first worldwide outdoor campaign on road safety. Embodied by 13 famous ambassadors, the “3500 lives” campaign is named after tragic statistics: everyday, 3,500 people die in car crashes worldwide, which means 1.25 million every year. The campaign promotes 10 “Golden Rules” which remind us how to behave on the road.

A worldwide public health issue
Statistics about road safety are sobering. Each year, more than 1.25 million people die because of traffic related accidents. In other words, a person dies every 30 seconds due to a car crash, up to 3500 deaths every day. A particularly alarming situation for 15-29 year-olds, for whom traffic related fatalities are the first cause of mortality.

An engaging, optimistic and universal campaign
Facing these disturbing facts, the FIA is speaking up and is taking action through a worldwide awareness campaign. Launched in March, the consciousness video is actually aired in more than 50 countries. The 10 “Golden Rules” are reminders of easy and efficient rules alike “Buckle up”, “Don’t text and drive” or “Stop when you’re tired”1.

FIA campaign ambassadors


Those messages are embodied by 13 famous ambassadors:

  • athletes like Yohan Blake, Haile Gebrselassie, Antoine Griezmann, Vanessa Low, Rafael Nadal, and Wayde van Niekerk;
  • drivers like Fernando Alonso, Marc Marquez, Felipe Massa and Nico Rosberg;
  • artists like Pharrell Williams and Michelle Yeoh, and;
  • politicians like Anne Hidalgo.





Together we can save lives

“Through the United Nations Decade of Action for Road Safety, I sincerely hope that we can save human lives. It is totally unacceptable more than one million people die on the roads and more than fifty million are injured.” Ban Ki-moon, UN Secretary General

Everyone has a role to play in making safer roads for all. Everyone is invited to sign the ten point FIA manifesto for global road safety ( which calls for a better infrastructure, safer vehicles, more effective laws and road safety fund.

 Halve traffic deaths around the world by 2020

To reach the ambitious target of reducing those preventable deaths by 50% in just five years, the FIA hopes that this campaign will raise awareness internationally of the urgent need to address the global pandemics of road fatalities, especially in developing countries, and to establish global action plans to obtain concrete results in order to act on road deaths.

Sign the Manifesto here!


1 Obey the speed limit, Never drink and drive, Use a child safety seat, Always pay attention, Buckle up, Don’t text and drive, Stop when you’re tired, Wear a helmet, Check your tires, Stay bright.

Infographic 10 golden rules





Tire Tread Wear

Car tire splashing in water

Think of your tires as the foundation of your car. After all, tire tread affect how your car handles, the comfort of your ride and, most importantly, your safe driving experience. Proper tire maintenance includes keeping your tires inflated to the correct tire pressure, maintaining an adequate tire tread, checking the air-level balance, and keeping the wheels in alignment.

Plus, the amount of wear on your tires can tell you a lot about the problems your tires — or, more specifically, your vehicle — are facing. With that in mind, make it a point to check your tires regularly for wear in order to prevent long-term problems. Additionally, be sure to consult a professional about what is a safe amount of wear and then replace your tires as needed. If you do need new tires, search on reputable websites like Tire Buyer to determine the best type of tire for your vehicle.

Below are seven types of tire wear and how you should respond when these situations pop up.

Tires center wear1. Center Wear

If one or more of your tires are worn down the center — but not on the sides — the culprit is most likely an overinflated tire. Tires bulge from overinflation — and continuing to drive it on the road — hits the middle of the tires. To avoid center wear in the future, keep your tires inflated to the pressure listed in your owner’s manual.

tires sides wear2. Side Wear

If you have consistently under-inflated tires, you’ll often find that your tread is worn on the sides, but not down the middle. However, if you are vigilant about checking your tire pressure, yet still have side wear, this may be an indication of a bent or worn steering arm or a car out of alignment.


tires cupping wear3. Cupping Wear

Cupping looks like scoops worn in your tread and is caused by a repeated up-and-down motion. Generally, you can see or feel the tire bounce as you drive with this type of wear, which is why you’ll often see cupping on trailer tires. Cupping on cars is caused by a worn shock absorber or a bad suspension system.


tires feathering wear4. Feathering

Feathering is harder to catch with a visual inspection, but easy to feel when you run your hand along the tread of your tire. You can feel an individual tread worn on one side and sharp on the other. Feathering is generally caused by either excess toe-in or toe-out, which can be adjusted with a proper wheel alignment. However, feathering might also be a symptom of aggressive driving; specifically, taking corners at high speeds.

tires - flat sport wear5. Flat Spot Wear

Flat spot wear is often caused by aggressive or emergency braking, although it may also be an indication of a larger brake issue. If you spot this type of wear — and don’t remember making any sudden or hard stops — have your brake system checked for a foundation issue.


Tires one side wear

6. One Side Wear

Another indictor of a misaligned vehicle is when either the outer or inner part of the tire wears faster than the rest of the tire. A new alignment will generally solve the problem. But, if it doesn’t, make sure to have the springs and ball joints checked out.



tires side wear

7. Sidewall Wear

Sidewall wear is usually caused by a driver who parks too close to the curb. Additionally, this type of wear is often seen in urban settings with street parking. And, in excessive cases, sidewall wear can weaken the tire’s core and cause a tire to buckle.



Authored by Social Monsters




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