Laurent Colasse president of resqme, Inc. meets Bev and Phil Neufeld, the parents of Ashley Neufeld, Santa Barbara, March 9th, 2015.
On November 1st 2009, Ashley Neufeld, 21, along with two other friends from Dickinson State University in North Dakota, sadly died in a tragic accident.
As a result, in honor of Ashley, a foundation was created to raise funds with resqme, a 2-in-1 keychain rescue tool, which then rapidly became the safety symbol for an entire community. This fundraiser was an unexpected success and quickly became an overwhelming experience as a pure expression of amazing solidarity in the community of Brandon where Ashley grew up.
The Ashley Neufeld Memorial Fund resqme Tool Has Helped Save a Life.
Story french version: http://ici.radio-canada.ca/regions/manitoba/2009/11/09/001-Brandon-Neufeld.shtml
